Brand Tone

Aspirational, empowering, positive, and consumer-friendly

Brand Values

• •Accessibility
• •Modern Convenience
• •Curated Quality
• •Empowerment

Best Practices

• •Focus on "How," Not Just "What": Instead of just listing product features, always connect them to a benefit that empowers the user. For instance, instead of "10 suction levels," write "Find your perfect level of relief, from gentle massage to deep recovery." This reinforces the value of empowerment.
• •Create a Brand Voice Style Guide: Document the brand's tone (aspirational, empowering, clear) and values. Include a "words we use" and "words we avoid" list. For example, use words like "elevate," "balance," "discover," and "unwind." Avoid overly clinical terms or unsubstantiated claims like "cure" or "guaranteed fix."
• •Use Storytelling in Your Content: Wrap product benefits in a relatable story. For instance, a blog post could be titled "How I Transformed My Morning Rush into a Mindful Moment" and feature the portable blender. This makes the brand more authentic and less transactional.
• •Maintain Consistency Across All Future Channels: Whether it's an email, a social media post, or a product description, the aspirational and empowering tone should be unmistakable. This builds a predictable and trustworthy brand personality.
• •Prioritize Authenticity and Transparency: In the wellness space, trust is paramount. When creating social media, encourage user-generated content (once established) and be transparent about what the products do. Acknowledge that tools are aids for a wellness journey, not magic solutions. This builds a more genuine connection with the audience.

Social Perception

The social perception of Wellness Turn is currently a blank slate, leading to a lack of trust and credibility due to the absence of social proof; the brand is largely unknown to the general public.

Copy Examples

• •Your wellness journey just got an upgrade. ✨ Turn a busy morning into a balanced start with our on-the-go blender. Powerful, portable, and ready for your favorite smoothie. Stop wishing for a healthier routine and start living it. Tap to shop! #WellnessTurn #HealthyHabits #PortableBlender #SelfCareSimplified
• •Don't just feel good, feel your best. Your weekly wellness tools are here.
• •Unlock Modern Recovery. Ancient Therapy, Reimagined. Why limit recovery to expensive appointments? Our Smart Cupping Therapy Massager brings the power of therapeutic relief right to your home. With adjustable suction, soothing heat, and red light therapy, it ’s designed to ease muscle tension, improve circulation, and accelerate recovery. Take control of your body's wellness —one session at a time.
• •Wellness is a practice, not a purchase. We just make the practice easier. Discover tools designed for your modern life. Shop a New Way to Live
• •Tired of feeling tired? It's time for a 'Wellness Turn'. We've curated the best in modern wellness gadgets —from smart recovery tools to beauty essentials —so you can build a self-care routine that actually fits your life. No fads, just functional wellness. Learn More