Brand Tone

Enthusiastic & Passionate, Friendly & Approachable, Informative & Helpful, Trendy & Modern, Empowering & Confident

Brand Values

• •Quality & Performance
• •Creativity & Self-Expression
• •Inclusivity
• •Customer Focus
• •Accessibility
• •Joy & Fun

Best Practices

• •Develop a Tone of Voice Guide: Document the key characteristics of your brand's voice (e.g., enthusiastic, friendly, empowering) with examples of do's and don'ts. Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to. Peach and Cream Co.'s audience seems to be makeup enthusiasts, aspiring MUAs, and those who enjoy creative and trendy makeup. Tailor language and references accordingly.
• •Use Consistent Terminology: Use the same terms for products, features, and brand-specific phrases across all platforms. For example, if you call your community "P&C Family," use that consistently.
• •Embrace Visual Storytelling with Complementary Copy: Ensure the tone of your captions and text aligns with the mood and style of your visuals (images and videos). If the visuals are vibrant and energetic, the copy should reflect that.
• •Listen and Adapt (Slightly): Pay attention to how your community talks and engages. While maintaining your core tone, you can subtly adapt to incorporate relevant slang or address current topics in a way that feels authentic to your brand, without losing your foundational voice. Regularly review your content to ensure consistency.

Social Perception

Positive, Respected by MUAs, Trendy and Current, Good Value. The connection to "wellness" is subtle and likely interpreted through the lens of self-care, confidence boosting, and the joy of creative expression that makeup can bring, rather than explicit wellness products.

Copy Examples

• •✨ Get Ready to GLOW! ✨ Our NEW [Product Name] just dropped and it’s everything you’ve dreamed of! Swipe on instant radiance and let your creativity shine. Who’s grabbing this stunner first? 👇 #PeachAndCream #NewCollection #MakeupMagic
• •Want to master that flawless [Makeup Look, e.g., cut crease]? 🤔 Our latest tutorial breaks it down step-by-step! Join [Artist Name/Us] and unlock your inner MUA. Link in bio for all the secrets! 😉 #MakeupTutorial #BeautyTips #PeachAndCreamGlow
• •You are ALL artists! 🎨 We're absolutely obsessed with the looks you create using your P&C faves. Tag us @peachandcreamco and use #MyPeachAndCreamLook for a chance to be featured! Let your unique beauty shine bright! ✨ #MakeupCommunity #SelfExpression #ProudOfYou
• •Dive into a world of intense colour! 🌈 Our [Pigment Name] Pigment isn't just makeup, it's pure joy in a pot. A little goes a long way for a look that POPS and lasts all day. What masterpiece will you create? #PigmentPower #VibrantMakeup #PeachAndCreamCo
• •From day one, our dream has been to bring you pro-quality makeup that ignites your passion without breaking the bank. Because everyone deserves to feel fabulous and express themselves. Thank you for being part of our amazing P&C family! 💖 #PeachAndCreamStory #MakeupLove #AffordableLuxury