Brand Tone

Empathetic & Supportive, Empowering & Positive, Informative & Science-Backed, Accessible & Practical, Relatable

Brand Values

• •Holistic Well-being
• •Natural Solutions
• •Empowerment through Knowledge
• •Personalization
• •Scientific Basis
• •Sustainability & Practicality

Best Practices

• •Lead with Empathy, Follow with Empowerment: Always acknowledge the client's struggles and frustrations first, then swiftly pivot to how your solutions can empower them to make positive changes and achieve their health goals.
• •Simplify the Science: While the methods are science-backed, explain concepts in clear, accessible language. Avoid overly technical jargon. Focus on the *benefits* of the science, not just the science itself. (e.g., "Reduces systemic inflammation, which is important for many health conditions" is good).
• •Use Positive & Hopeful Language: Frame outcomes and benefits in a positive light. Focus on what clients will *gain* (energy, balance, joy in food) rather than solely on what they need to *avoid* or *eliminate*.
• •Maintain a Supportive & Relatable Voice: Write as if you're a knowledgeable and caring friend or mentor guiding them on their wellness journey. Share relatable experiences or anecdotes where appropriate (as seen on TikTok).
• •Be Clear and Action-Oriented: Ensure your copy clearly explains what you offer, how it helps, and what steps the audience can take next. Use clear calls to action that encourage engagement and the next step in their journey.

Social Perception

Trustworthy & Effective, Expert-Led, Client-Focused & Supportive, Transformative, Accessible & Non-Intimidating

Copy Examples

• •Headline: Tired of a life ruled by fatigue and hormonal imbalance? Discover Goda's science-backed path to vibrant energy and well-being. It's simpler than you think.
• •Social Media Post (Image: vibrant meal): Fuel your body, calm inflammation, and rediscover your zest for life! Our Anti-inflammatory Nutrition Guide isn't about strict rules, it's about delicious, simple meals that bring back balance. ✨ What's one health goal you're focusing on this week? Share below! #WellnessByGoda #AntiInflammatory #HealthyEating #EmpoweredHealth
• •Email Subject Line: Your Personalized Plan to Conquer Inflammation is Here, [Name]!
• •Website Testimonial Snippet Intro: Real Women, Real Results: 'I lost 15kg and feel more energetic than ever!' - Giedrė. See how Wellness by Goda can transform your health too.
• •Short Ad Copy: Stop battling your body. Start nourishing it. Wellness by Goda offers a clear, gentle plan to reduce inflammation, balance hormones, and finally feel your best. Learn more at wellnessbygoda.com.