Brand Tone

Personal, expert-led, trustworthy, reassuring, passionate, and inspirational. The voice is that of an individual curator who builds trust through personal testing and careful selection, connecting with customers emotionally.

Brand Values

• •Exclusivity and Quality
• •Curation and Trust
• •Customer-Centricity
• •Transparency

Best Practices

• •Always Write from Bettina's Perspective
• •Emphasize Benefits and the Story, Not Just Features
• •Justify the Premium Price with Value
• •Lean into Authenticity and Transparency
• •Build a Community Around Curation

Social Perception

Reliable, personal, and approachable, with an emphasis on high-quality, niche products that are potentially premium-priced. Customers see it as a dedicated business providing personal attention and unique wellness items.

Copy Examples

• •I've spent the last three months searching for and personally testing a truly restorative night cream. So many promise the world, but this one delivers. Introducing the [Product Name] – my handpicked secret to waking up refreshed and radiant. It’s more than just a product; it’s a ritual I now can't live without. Discover why it made my exclusive collection. Link in bio to see the magic for yourself.
• •Wellness isn't a trend; it's a personal journey. I’m Bettina, the heart behind Wellness Shop 360. I started this store because I was tired of the endless search for wellness products that truly work. Here, every item is one I've personally tested and fallen in love with. My promise to you is simple: no risks, no compromises. Just exclusive, effective products that I trust enough to use myself and to recommend to you.
• •Subject: A little something I chose for you, [Customer Name] As someone who values true quality, I thought of you immediately when I decided to add the [Product Name] to the shop. Like our popular Collagen Elixier, its results are simply remarkable. This isn't just another supplement; it's a targeted formula for [mention key benefit, e.g., boosting energy]. I believe it will be a wonderful enrichment to your daily routine. See what makes it so special.
• •Headline: The Elixir I Personally Vouch For. This is where visible wellness begins. Our Collagen Elixier is more than just a best-seller; it's the product that convinced me to share my discoveries with the world. I was looking for a formula that delivered noticeable results in skin elasticity and vitality, and this is it. While quality comes at a price, the investment in your well-being is one that pays dividends you can see and feel.
• •Headline: Curated Wellness by Bettina | Exclusive Products You Can Trust Description: Tired of empty promises? I personally test every product for quality and effect. Shop my exclusive collection of high-performance wellness essentials.