Brand Tone

Helpful and Accommodating, Reliable and Professional, Warm and Celebratory, Customer-Centric and Appreciative, Informative and Caring

Brand Values

• •Customer Satisfaction
• •Quality and Craftsmanship
• •Reliability and Punctuality
• •Value for Money
• •Emotional Connection
• •Attention to Detail

Best Practices

• •Prioritize "Helpful" Language: Use phrases that show willingness to assist and solve customer needs (e.g., "We can help with that," "Let us take care of the details," "Looking for something specific?").
• •Emphasize Reliability and Trust: Consistently mention key benefits like "guaranteed freshness," "on-time delivery," "expertly crafted," and "hassle-free ordering" to build confidence.
• •Inject Warmth and Emotion (Appropriately): Connect with the emotional reasons behind flower purchases. Use words like "joy," "love," "comfort," "celebrate," and "cherish," especially when discussing occasions.
• •Maintain Clarity and Professionalism: While warm, ensure the copy is easy to understand, grammatically correct, and straightforward, especially regarding order processes and delivery information.
• •Be Customer-Centric: Frame benefits from the customer's perspective. Instead of "We offer fast delivery," try "Get your flowers delivered today, right when you need them." Address their potential concerns and desires directly.

Social Perception

Highly Trusted and Reputable, Dependable Delivery Service, Provider of Beautiful, High-Quality Flowers, Excellent and Responsive Customer Support, Good Value Proposition, Go-To Florist for All Occasions

Copy Examples

• •Homepage Banner for a Seasonal Collection: "Brighten Their Day, Instantly! ✨ Explore our vibrant Spring Collection and enjoy Free Same-Day Delivery across Singapore. Freshness and smiles, guaranteed! Shop Now."
• •Instagram Post for Anniversary Flowers: "Love stories are beautiful, and so are the flowers that celebrate them. ❤️ Crafting heartfelt anniversary bouquets is our passion. Need it today? We'll ensure your love arrives on time. #WellLiveFlorist #AnniversaryFlowers #SGLoveStory #SameDayDelivery"
• •Product Description for a Get Well Soon Bouquet: "Send a little sunshine their way with our 'Sunshine Recovery' bouquet. Thoughtfully arranged with bright, cheerful blooms to lift their spirits. We'll handle the gentle and prompt delivery, so you can focus on sending your warmest wishes. Order for same-day comfort."
• •Facebook Ad Targeting Last-Minute Shoppers: "Oops, did an occasion sneak up on you? Don't worry, we've got you covered! Well Live Florist offers FREE Same-Day Delivery for beautiful, handcrafted bouquets. Order by [cut-off time] and save the day! Reliable, fast, and always fresh."
• •Email to a Customer Post-Purchase: "We hope your beautiful blooms from Well Live Florist brought a special touch to the occasion! Our florists poured their hearts into crafting your arrangement. If you have any questions about flower care or your next order, we're always here to help. Thank you for choosing us to share your sentiments!"