Brand Tone

Friendly and Approachable, Passionate and Enthusiastic, Informative and Trustworthy, Community-Focused, Playful

Brand Values

• •Animal Welfare & Health
• •Quality
• •Natural & Simple
• •Local Support
• •Joy and Fun
• •Transparency

Best Practices

• •Know Your Audience, Love Their Dogs: Always write as if you're talking to a fellow dog lover. Use language that resonates with their passion for their pets. Understand their concerns (health, quality) and aspirations (happiness, well-being for their dogs).
• •Embrace "Pawsitivity" and Playfulness: Incorporate fun, energetic, and positive language. Don't be afraid of dog-related puns or enthusiastic exclamations where appropriate. The name "Zoomies" itself sets a playful precedent.
• •Be Transparent and Trustworthy: When talking about products, clearly highlight the natural, healthy aspects and local sourcing. Avoid jargon where possible, but if technical terms are used (e.g., regarding specific nutritional benefits), explain them simply.
• •Keep it Local and Community-Centric: Regularly mention Wellington and engage with local events or themes if applicable. Foster a sense of community among your customers.
• •Develop a "Voice Guide": Create a simple document outlining key brand voice characteristics (e.g., words to use, words to avoid, level of formality, how to express enthusiasm) and share it with anyone creating content for the brand. This ensures consistency across all platforms.

Social Perception

Positive (among engaged followers), Trusted by Pet Owners, Seen as a Local Business, Awareness is likely still developing

Copy Examples

• •🐾 NEW TREAT ALERT! 🐾 Get ready for some serious tail wags, Wellington! Introducing our all-natural Beef Lung Puffs - light, airy, and packed with pure meaty goodness. Perfect for training or just because they're a good dog! Locally sourced, no nasties, just pure zoomie fuel. Shop link in bio! #WellingtonZoomies #NaturalDogTreats #HealthyPetsNZ
• •Is your furry friend a super sniffer? 👃 Our latest Enrichment Pack is designed to get those noses working and brains buzzing! Featuring a LickiMat and a selection of our finest natural chews, it's the perfect way to bust boredom and keep your pup happy. What's your dog's favourite enrichment activity? Share below! 👇 #DogEnrichment #HappyDogs #WellingtonDogs
• •Why 'Wellington Zoomies'? Because we believe every dog deserves to be happy, healthy, and full of beans (the good kind!). That's why we handcraft our treats right here in Wellington using only the best natural ingredients. Fueling those joyful bursts of energy, one delicious bite at a time! ❤️ #NZMade #DogLovers #QualityPetFood
• •Look at this happy face! 😍 Thanks to @[CustomerInstagramHandle] for sharing this adorable shot of [Dog's Name] enjoying our Roo Jerky. We LOVE seeing your #WellingtonZoomies moments! Tag us in your pics for a chance to be featured and spread the doggy joy! #CustomerLove #WellyDogs #DogTreats
• •Good news, Wellington pack! Our paws are healed and we're gearing up to bring back our beloved Zoomie Walks! 🌳🐕 Get ready for adventure-filled strolls designed to let your best friend sniff, explore, and burn off that amazing energy. Limited spots will be available – stay tuned for re-launch dates! #DogWalkingWellington #WellingtonZoomiesReturns #HappyPups