Brand Tone

Aspirational & Empowering, Premium & Luxurious, Educational & Informative, Natural & Clean, Community-Focused (WelleCommunity)

Brand Values

• •Wellness from Within
• •Natural Ingredients & Quality
• •Empowerment & Self-Responsibility
• •Authenticity
• •Efficacy & Results
• •Sustainability
• •Innovation

Best Practices

• •Emphasize "Beauty Begins Within": Consistently link physical appearance (glowing skin, healthy hair) back to internal health and nourishment. Use phrases that connect inner wellness with outer radiance.
• •Maintain an Aspirational yet Accessible Voice: While showcasing the premium nature of the brand and the aspirational lifestyle (often tied to Elle Macpherson), ensure the language is also empowering and makes the journey to wellness feel achievable for the customer.
• •Highlight Natural Efficacy and Quality: Use descriptive language that underscores the plant-based, natural, and high-quality nature of the ingredients. Mention "carefully selected," "powerful botanicals," or "wholefoods."
• •Incorporate Elle Macpherson's Philosophy & Journey: Weave in elements of Elle's personal story and her belief in taking responsibility for one's wellness. This adds authenticity and reinforces the brand's origin.
• •Foster a Sense of Community and Empowerment: Use inclusive language (e.g., "your journey," "we all can," "WelleCommunity") to make customers feel part of a supportive movement towards better well-being. Encourage sharing and celebrate collective wellness.

Social Perception

Trusted & Reputable, Premium & Aspirational, Effective for Specific Needs, Good Taste (for a greens powder), Community Endorsed, Legitimacy

Copy Examples

• •Headline: Unlock Your Inner Radiance. Discover WelleCo. Body: True beauty is a feeling. It’s the vitality that shines from within when you nourish your body with the purest, plant-based ingredients. Experience The Super Elixir™ and begin your journey to a more vibrant you. #WelleCoWellness #BeautyBeginsWithin
• •Headline: More Than Just Greens. It's Your Daily Empowerment. Body: Co-founded by Elle Macpherson, WelleCo is built on the philosophy that wellness empowers you to live life to its fullest. Our award-winning elixirs are your daily commitment to feeling strong, capable, and confident. Naturally. #OwnYourWellness #WelleCoEU
• •Headline: Taste the Goodness. Feel the Difference. Body: Who said powerful nutrition can't be delicious? Our carefully crafted elixirs, from the iconic Super Elixir™ to our targeted solutions for sleep and hormonal balance, make your wellness journey a delight. #PlantBasedPower #SimplyWelleCo
• •Headline: The Elle Effect: Beauty Through Wellness, Perfected. Body: Inspired by Elle Macpherson’s own transformative wellness journey, WelleCo delivers premium, bio-live supplements that nourish your body at a cellular level. Elevate your routine and feel the profound benefits of nature’s intelligence. #LuxuryWellness #ElixirOfLife
• •Headline: Join the WelleCommunity: Thrive. Naturally. Just Add Water. Body: You are one simple step away from unlocking your potential. WelleCo's elixirs offer the extraordinary power of nature, designed to help you thrive. Connect with a community dedicated to living well. #WelleCoJourney #ThriveNaturally