Brand Tone

Professional yet Warm, Appreciative and Customer-Centric, Visually Appetizing and Quality-Focused, Responsible and Trustworthy

Brand Values

• •Quality and Freshness
• •Customer Satisfaction
• •Passion for Food
• •Responsibility and Sustainability
• •Accessibility and Value
• •Ease and Convenience

Best Practices

• •Always Prioritize Quality and Freshness: Whether describing a dish or the service, the language should reflect a commitment to high standards and the best ingredients. Use words that evoke freshness, craftsmanship, and care.
• •Maintain a Warm and Approachable Voice: Even when being professional, ensure the tone is friendly, inviting, and shows genuine enthusiasm for food and pleasing customers. Avoid overly formal or impersonal language.
• •Focus on the Customer's Experience: Frame benefits around how Well Catering makes the customer's event better, easier, or more enjoyable. Emphasize solutions, ease of ordering, and the joy of stress-free hosting.
• •Be Authentic and Passionate: Let the genuine love for food and celebration shine through. Use descriptive language that conveys the taste and visual appeal of the food, and the dedication of the team.
• •Highlight Responsibility and Trust: Subtly weave in messages about responsible sourcing, sustainable choices, and the reliability of the service to build trust and appeal to conscientious consumers.

Social Perception

Highly Regarded for Food Quality and Taste, Excellent Service and Professionalism, Beautiful Presentation, Reliable and Trustworthy, Good Value

Copy Examples

• •Headline: Crafted with Passion, Served with Joy. Well Catering – Making Your Events Deliciously Memorable. Body: From intimate gatherings to grand celebrations, we pour our love for food into every dish. Using only the freshest, responsibly sourced ingredients, we create culinary experiences that delight the senses and bring people together. Let us make your next event effortlessly special. Explore our menus at [website link].
• •Social Media Post (with image of a beautiful cake): Sweet moments are made of this! 🍰 Our [Cake Name] is handcrafted with the finest local ingredients and a sprinkle of Well Catering magic. Perfect for birthdays, anniversaries, or just because. Order yours today from our webshop! #WellCatering #HelsinkiFood #CelebrationCake #HandcraftedGoodness #SupportLocal
• •Email Subject: Stress-Free Celebrations? Yes, Please! Discover Well Catering. Body: Planning an event shouldn't be overwhelming. At Well Catering, we handle the delicious details so you can focus on enjoying your special occasion. Our experienced team is dedicated to providing exceptional food and seamless service, tailored to your needs and budget. See how we can help: [website link]
• •Website Banner Text: Quality Catering for Every Occasion. Fresh Ingredients, Unforgettable Flavors. [Order Online]
• •Promotional Text for Vegan Options: Deliciously Vegan, Thoughtfully Prepared. At Well Catering, our plant-based menus are crafted with the same passion and quality as all our dishes. Discover vibrant flavors that everyone will love. Explore our vegan catering options: [link to vegan menu]