Brand Tone

aspirational, educational, and trustworthy

Brand Values

• •Wellness
• •Quality & Nature
• •Authenticity
• •Community
• •Education

Best Practices

• •Lead with the Benefit, Not Just the Product: Instead of saying "Vendemos Aceite de CBD," say "Consigue el descanso reparador que te mereces." Focus on the solution the customer is seeking (e.g., better sleep, less pain).
• •Maintain an Educational Tone: Always explain the "why." Briefly describe how CBD interacts with the body to provide benefits. This builds trust and positions the brand as an expert. For example, mention its interaction with the endocannabinoid system to regulate sleep or inflammation.
• •Use Aspirational and Empowering Language: Employ words that inspire action and connect with the customer's goals, such as "potencia," "descubre," "equilibra," "mejora tu rendimiento." Frame wellness as an achievable goal.
• •Emphasize Quality and Trust: Consistently include phrases like "ingredientes naturales," "alta calidad," and "respaldado por la ciencia" to reinforce the brand's commitment to excellence and safety.
• •Incorporate the Founder's Story: Weave the authentic origin story into different types of content (e.g., "Sobre nosotros," social media posts). Highlighting that the brand was born from a real need like CrossFit recovery makes it more relatable and trustworthy.

Social Perception

The public perception of Welfare CBD Madrid is that of a premium, reliable, and modern wellness brand. It is viewed not just as a CBD seller, but as a lifestyle company that advocates for health, rest, and natural solutions. The co-founder's story and the focus on specific benefits for athletes and those with sleep issues give the brand credibility and a clear identity in a growing market. By distinguishing itself from the more recreational aspects of cannabis, it has cultivated a sophisticated and health-conscious image.

Copy Examples

• •El descanso no es un lujo, es el pilar de tu bienestar. ¿Noches en vela? Tu cuerpo y mente merecen una pausa real. Nuestro Aceite de CBD 10% está diseñado para ayudarte a calmar la mente y alcanzar ese sueño profundo y reparador que necesitas para rendir al máximo al día siguiente. Descubre cómo el descanso de calidad lo cambia todo. #WelfareCBD #DescansoReparador #BienestarNatural #CBDLife
• •Recuperación más rápida. Entrenamientos más fuertes. No dejes que el dolor post-entreno frene tu progreso. Nuestra crema de CBD con ingredientes naturales penetra rápidamente para aliviar la inflamación y el dolor muscular justo donde lo necesitas. Potencia tu recuperación y prepárate para tu próximo reto. #WelfareDeportistas #CBDparaDeportistas #RecuperacionMuscular
• •El bienestar que necesitas. La calidad que mereces. Descubre el poder del CBD de alta calidad, diseñado en Madrid para equilibrar tu cuerpo y mente. Desde un descanso profundo hasta una recuperación muscular óptima.
• •Ansiedad pre-reunión? -> 2 gotitas de aceite Welfare -> Modo zen activado. Tu aliado natural para mantener la calma en los momentos clave. #CBDparaLaAnsiedad #BienestarDiario #WelfareCBDMadrid #CBDHacks
• •¿Listo para llevar tu bienestar al siguiente nivel? Abre este email y descubre cómo nuestra nueva fórmula de CBD puede ayudarte a mejorar tu descanso y energía...