Brand Tone

Professional, Knowledgeable, Reliable, Trustworthy, Customer-Focused, Approachable, Experienced & Established

Brand Values

• •Customer Service/Focus
• •Integrity & Honesty
• •Quality
• •Expertise
• •Reliability
• •Community
• •Safety & Environmental Responsibility
• •Family-Oriented

Best Practices

• •Prioritize Expertise and Reliability: Always lead with factual, confident language. Highlight years of experience, quality brands, and the knowledge base of the team. Avoid overly casual slang or hype that could undermine trustworthiness.
• •Maintain a Customer-Centric Approach: Frame benefits around the customer's needs and project success. Use phrases like "We help you find..." or "Ensuring your project..." Focus on solutions and support.
• •Be Direct and Clear: Technical products require clear, concise descriptions. Avoid jargon where possible, or explain it. Ensure calls to action are straightforward.
• •Infuse a Sense of Heritage (Subtly): While modern and efficient, occasionally referencing the "since 1915" heritage or "family-owned" aspect can reinforce stability and long-term commitment without sounding old-fashioned.
• •Ensure Professionalism in All Communications: From website copy to email responses and any potential social media, maintain a respectful, helpful, and professional tone. Proofread meticulously to avoid errors that can diminish perceived professionalism.

Social Perception

Largely Positive, Trusted for Online Purchases, Knowledgeable Resource. Parent Company Reputation helps.

Copy Examples

• •Headline: Built on a Century of Trust. Your Project Deserves the Best. Body: Since 1915, Indiana Oxygen has powered welders like you. At Welding Supplies from IOC, find premium gear from Miller, Lincoln, and more, backed by expertise you can count on. Get the right tool, right on time.
• •Headline: Don't Just Weld. Weld with Confidence. Body: Quality supplies make all the difference. We stock only proven brands and offer expert advice to ensure your success. Fast shipping and dedicated customer support. That's the IOC promise.
• •Headline: Your Partner in Every Spark. Body: From major industrial projects to your home workshop, Welding Supplies from IOC delivers the equipment and know-how you need. Explore our vast inventory or chat with our experienced team today.
• •Headline: The Right Gear. The Right Advice. The First Time. Body: Stop searching, start welding. With over 100 years in the industry, we understand your needs. Shop top brands, get reliable support, and experience the IOC difference.
• •Headline: Powering Your Potential, One Weld at a Time. Body: Welding Supplies from IOC: More than just a supplier, we're your trusted resource for quality equipment, expert guidance, and the reliability that comes from a century of service.