Brand Tone

Professional, Technical, Expert-Driven, Direct, Informative, Serious, Proficient, Reliable, and deeply knowledgeable in the industry.

Brand Values

• •Quality and Excellence
• •Expertise and Knowledge
• •Service and Reliability
• •Partnership and Growth

Best Practices

• •Lead with Expertise: All copy should be written from a position of authority and knowledge. Use precise, technical language where appropriate, and always focus on the performance, quality, and technical advantages of the products.
• •Prioritize "Service" and "Partnership": Frame the customer relationship as a long-term partnership. Use words like "partner," "support," "solution," and "consultation" to show you are invested in the client's success beyond the initial sale.
• •Be Direct and Professional: Avoid jargon, slang, or overly casual language. The tone should be consistently professional and respectful, reflecting the serious nature of the client's work.
• •Show, Don't Just Tell, Quality: Instead of simply saying "we sell quality products," leverage the premium brand names you carry (EWM, Miller). Mentioning long-standing partnerships and official service center status are powerful proofs of this commitment.
• •Focus on B2B Benefits: Write copy that addresses the specific needs of a business customer. Emphasize benefits like efficiency, durability, reduced downtime, long-term reliability, and return on investment.

Social Perception

Perceived as a high-end specialist, trustworthy and established, professional, and no-nonsense, primarily catering to serious professionals and industrial clients who prioritize quality, precision, and durability.

Copy Examples

• •Precision Engineered. Expertly Delivered. Your Partner for the Perfect Weld.
• •For over 23 years, we've trusted EWM for its unparalleled quality. As the official Belgian service center, we don't just sell you a machine; we guarantee its performance for years to come. Experience German engineering with service you can rely on.
• •Downtime is not an option. Our dedicated service department, staffed by certified technicians, provides expert maintenance and repairs to keep your operations running at peak efficiency. Reliable support for the tools you depend on.
• •Introducing the new Jasic Laser Welding series. Achieve superior speed and precision on even the most demanding applications. Ideal for industries where every micron matters. Contact our technical team for a full consultation.
• •Welding Services NV, a founding member of the Omicron Welding Technology Group, is a leading Belgian distributor of professional welding technology. We provide industrial clients with access to premier brands and a wealth of technical expertise, ensuring every project is built on a foundation of quality and reliability.