Brand Tone

Chic & Modern, Caring & Pet-Centric, Playful & Engaging, Proudly Brazilian & Artisanal, Functional & Practical

Brand Values

• •Quality & Craftsmanship
• •Style & Aesthetics
• •Pet Comfort & Well-being
• •Practicality & Convenience

Best Practices

• •Highlight the 'Autoral production made with care in Brazil' to emphasize unique, locally made items.
• •Focus on the blend of style and practicality in product descriptions.
• •Incorporate playful and engaging content, especially on platforms like TikTok, to connect with pet owners.
• •Emphasize pet comfort and well-being by detailing features like leash passages and high-quality materials.
• •Use clear and concise language to communicate the functionality and ease of use of travel accessories.

Social Perception

A trendy, caring, and high-quality pet product brand that values local craftsmanship and prioritizes pet comfort and owner convenience.

Copy Examples

• •Introducing our latest travel collection: Functional, aesthetic, lightweight, and washable for your pet's ultimate comfort.
• •Autoral production made with care in Brazil. Each piece is designed with your pet's well-being and your home's style in mind.
• •Our vinyl jackets aren't just stylish; they're designed with a leash passage for your pet's safety and convenience.
• •Spoil your furry friend with our luxurious blankets, designed for both pets and humans, adding a touch of design to any home.
• •Travel in style and comfort with our portable food bags and waterproof bowls. Lightweight, durable, and easy to clean!