Brand Tone

Passionate & Enthusiastic, Knowledgeable & Expert, Friendly & Welcoming, Community-Oriented, Helpful & Service-Oriented

Brand Values

• •Passion for Watersports
• •Expertise & Quality
• •Community & Camaraderie
• •Customer Service & Support
• •Innovation & Trend Awareness
• •Accessibility

Best Practices

• •Speak from Passion: Always let genuine enthusiasm for watersports shine through. Use evocative language that conveys the thrill and joy of being on the water.
• •Be the Expert, Friendlily: Share knowledge and advice in an approachable, helpful way, not an intimidating one. Avoid overly technical jargon unless explaining it clearly.
• •Foster Community: Use inclusive language ("we," "us," "our community"). Encourage interaction and sharing of experiences. Highlight local spots and events.
• •Stay Current and Innovative: Reflect the dynamic nature of watersports by talking about new gear, trends, and techniques. Show that the brand is forward-thinking.
• •Maintain a "Welcome" Vibe: Ensure all communication, from product descriptions to social media replies, is friendly, open, and inviting, truly embodying the "Welcome" in the shop's name.

Social Perception

A Local Institution & Expert Hub, Community-Focused, Reliable & Trustworthy, Passionate & Engaging

Copy Examples

• •Headline: Your Next Wave Awaits. Gear Up With The Pros. Body: "Been dreaming of that perfect glide? At Welcome Surf Shop, we share your passion. Since 1988, our expert team has been outfitting riders of all levels with the best gear from top brands. Come chat with us – your adventure starts here! #WelcomeToTheWater"
• •Headline: More Than a Shop, It's a Community. Body: "Join the Welcome Surf Shop family! From testing the latest wingfoils at Almanarre to sharing stories at the Welcome Café, we're all about the stoke. Follow us for event updates and get ready to connect! #SurfPassion #Hyeres"
• •Headline: Got Questions? We've Got Gear (and Answers!). Body: "New to kitesurfing? Wondering which foil is right for you? Our experienced team is here to guide you. We live and breathe this stuff! Visit us in-store or online for personalized advice and the latest innovations. #ExpertAdvice #WatersportsGear"
• •Headline: Feel the Rush. Discover the Latest. Body: "The wind is calling, and so is the newest collection from Duotone, Fanatic, and ION! Explore cutting-edge boards, kites, and wetsuits at Welcome Surf Shop. We're always on the pulse of what's new, so you can be too. #RideTheFuture #WelcomeSurfShop"
• •Headline: From First Dip to Pro Glide – We're With You. Body: "Whether you're just dipping your toes in or you're a seasoned wave warrior, Welcome Surf Shop has everything you need. Quality gear, friendly advice, and a passion for all things H2O. Let's find your perfect setup! #AllLevelsWelcome #WatermanLifestyle"