Brand Tone

friendly, approachable, helpful, and encouraging. There's also a sense of passion and creativity conveyed

Brand Values

• •Creativity and Personalization: The core of the brand is providing customizable designs that allow customers to create unique items.
• •Quality and Usability: Emphasis is placed on "easy to use laser ready designs" and ensuring files are tested. Positive reviews confirm this.
• •Empowerment and DIY Spirit: The brand encourages customers to create their own décor and gifts, fostering a sense of accomplishment.
• •Community and Support: Through tutorials and social media engagement, the brand aims to support its customers in their creative endeavors.
• •Adaptability and Passion: Robin Marsh's story highlights a journey of following her passion through various artistic mediums, showing adaptability and a commitment to her craft.

Best Practices

• •Be Genuinely Enthusiastic: Let your passion for creativity and your products shine through. Use exclamation points appropriately and convey excitement.
• •Use "You" and "We" to Foster Connection: Address the customer directly ("You've got this!") and use "we" to create a sense of partnership and community ("Let's make something beautiful together!").
• •Keep it Clear and Simple: Avoid overly technical jargon. Explain things in an easy-to-understand manner, much like the approach in the YouTube tutorials.
• •Encourage and Empower: Use uplifting language that inspires confidence in the customer's ability to use the designs and create something special.
• •Maintain a Consistent Voice Across All Platforms: Whether it's an Etsy product description, a Facebook post, or a YouTube video title, the friendly, helpful, and encouraging tone should be recognizable.

Social Perception

Customers and the online community generally perceive Welcome Home Custom Designs very positively. The brand is seen as a reliable source for high-quality, easy-to-use laser cut files. Robin Marsh is likely viewed as a skilled and helpful designer who is passionate about her work and supportive of her customers' success.

Copy Examples

• •Unlock your inner crafter! ✨ Our easy-to-use laser designs are perfect for your next DIY adventure. What will you create today? #WelcomeHomeCustom #DIYDecor
• •From our workshop to your home, bringing you designs made with love and a passion for creativity. Let's make something beautiful together! #LaserCutLove #HomeDecorProjects
• •Stuck on a project? Our latest YouTube tutorial is live! Robin walks you through assembling the [New Product Name] step-by-step. You've got this! Link in bio! #CraftTutorial #WelcomeHomeHowTo
• •Personalize your world! ️ Our collection of customizable files makes it simple to add that unique touch to gifts and home décor. Explore the possibilities at welcomehomecustom.com. #CustomGifts #LaserDesigns
• •Seeing your amazing creations is the best part of our day! Tag us @welcomehomecustomdesigns to share your finished pieces and inspire our crafty community! #MadeWithWelcomeHome #CustomerCreations