Brand Tone

Traditional & Authentic, Passionate & Quality-Driven, Friendly & Welcoming, Nature-Oriented & Sustainable, Community-Focused

Brand Values

• •Tradition
• •Quality
• •Family
• •Passion
• •Sustainability & Respect for Nature
• •Hospitality
• •Authenticity

Best Practices

• •Embrace Storytelling: Weave the rich family history and passion for winemaking into all communications. Share anecdotes, milestones, and the "why" behind your wines.
• •Use Warm and Inclusive Language: Reflect the welcoming and familial atmosphere of the winery and guesthouse. Address customers in a friendly yet respectful manner.
• •Highlight Quality and Craftsmanship: Consistently mention the dedication to quality, traditional methods, and sustainable practices that define your wines.
• •Connect with Nature and Region: Emphasize the unique Mosel terroir and the beauty of the surroundings. Use descriptive language that evokes the landscape and the natural aspects of viticulture.
• •Maintain Visual and Verbal Synergy: Ensure that the tone of the copy is complemented by the style of photography and visual branding used on the website and social media – authentic, high-quality, and reflective of the brand's values.

Social Perception

High-Quality Wines, Excellent Hospitality, Beautiful Location, Trustworthy & Established, Modern yet Rooted

Copy Examples

• •Headline (Website/Ad): "Since 1642: Experience the Heart of Mosel Wine. Taste Our Family's Passion." *Body:* For generations, Weingut Zelt has crafted exceptional wines on the sun-kissed slopes of the Mosel. Discover the tradition, taste the quality, and feel the passion in every glass. Visit us in Ernst – your Mosel story starts here.
• •Social Media Post (Instagram - with a picture of the vineyard): "Golden hour over our Mosel vineyards ✨. Centuries of winemaking tradition, nurtured by family hands, powered by passion. Every grape tells a story. What story will our wine tell you tonight? #WeingutZelt #MoselWine #FamilyTradition #RieslingLove #SustainableWine"
• •Product Description (Wine Shop): "Our [Wine Name] Riesling: A taste of Mosel heritage. Grown with care in our family vineyards and vinified with a blend of time-honored techniques and modern precision. Expect [flavor notes], a testament to our unwavering commitment to quality. Perfect for [pairing suggestion] or simply savoring a moment of pure Mosel joy."
• •Guesthouse Invitation (Facebook Post): "Dreaming of a Mosel getaway? 🍇 Wake up to vineyard views and the warm welcome of the Zelt family at our Guesthouse. Taste our wines, explore the beautiful Ernst region, and create memories that will last a lifetime. Book your stay and experience true Mosel hospitality! #WeingutZelt #GuesthouseMosel #WineTourism #FamilyWinery #TravelGermany"
• •Email Newsletter Snippet: "From Our Family to Yours: This harvest season, we're reminded of the passion that has driven Weingut Zelt for nearly 400 years. We're excited to share our newest vintages with you – wines that speak of our dedication to quality and the unique terroir of the Mosel. Discover your new favorite today."