Brand Tone

traditional, passionate, and welcoming

Brand Values

• •Tradition and Heritage
• •Quality and Craftsmanship
• •Innovation within Tradition
• •Connection to Nature and Place
• •Family and Community

Best Practices

• •Emphasize Heritage: Always weave the story of the winery's long history (since 1764) into your content. This reinforces the brand's authenticity and tradition.
• •Use Descriptive and Evocative Language: When describing the wines, go beyond simple tasting notes. Use rich, sensory language that paints a picture of the wine's flavor, aroma, and the region it comes from.
• •Maintain a Welcoming and Personal Voice: Address your audience in a friendly and approachable manner. Share stories about the family and the winemaking process to create a personal connection.
• •Highlight Place and Terroir: Consistently reference the winery's location in Stetten and the unique qualities of the Remstal region. This grounds the brand in a specific and appealing place.
• •Showcase Community Involvement: Regularly post about and participate in local events. This strengthens the brand's image as an integral part of the local culture and community.

Social Perception

Weingut Medinger is perceived as a reputable and high-quality producer of German wines, particularly from the Württemberg region. It is often mentioned in specialized wine publications and online stores. The brand is seen as reliable and traditional, appealing to consumers who value authenticity and craftsmanship in wine. The customer base likely includes both knowledgeable wine enthusiasts and local consumers who appreciate the winery's long-standing presence in the community. The overall perception is that of a trustworthy, family-owned establishment dedicated to producing excellent wines.

Copy Examples

• •Rooted in Tradition, Crafted for Today. Since 1764, the Medinger family has cultivated the finest grapes in the heart of Stetten. Discover the taste of heritage in every bottle of our award-winning Riesling.
• •The Perfect Pairing for Your Next Celebration. From crisp, refreshing whites to bold, elegant reds, our diverse collection has a wine for every occasion. Let us help you find the perfect match for your special moments.
• •Experience the Art of Winemaking. We blend centuries of tradition with a passion for innovation. Join us at our next local wine tasting and experience firsthand the dedication that goes into every glass of Medinger wine.
• •From Our Family to Yours. For generations, we have poured our hearts into creating exceptional wines. We invite you to share in our family's passion and enjoy a taste of Stetten's rich winemaking history.
• •Savor the Flavors of the Remstal. Our wines are a true expression of their origin. With a commitment to sustainable practices, we capture the unique character of our land to bring you a truly authentic and memorable wine experience.