Brand Tone

approachable, modern, and passionate

Brand Values

• •Family & Community
• •Tradition Meets Modernity
• •Quality Craftsmanship
• •Hospitality & Enjoyment

Best Practices

• •Always Lead with "Family": Center the narrative around the Lang family. Use names like Rainer and Eva-Maria where appropriate. Frame the business as a personal passion project, not a corporate entity.
• •Use Warm and Inclusive Language: Employ words like "we," "our," "welcome," "together," and "your." Create a sense of community and make the customer feel like a part of the Weingut LANG family.
• •Balance Tradition and Modernity in Your Storytelling: Acknowledge the heritage of winemaking on the Mosel but highlight modern elements like new wine styles, contemporary labels, and the stylish guesthouse. This appeals to both traditional wine lovers and younger consumers.
• •Focus on the Sensory Experience: Instead of just listing technical details, describe the taste, smell, and feeling of the wine. Use evocative and accessible language (e.g., "a burst of citrus," "a smooth, lingering finish," "the scent of a summer meadow").
• •Let Your Customers Speak for You: Leverage the excellent reviews. Incorporate short quotes or testimonials into your marketing materials (with permission) to build trust and reinforce your brand's reputation for great wine and hospitality. For example, a website section titled "What Our Guests Say."

Social Perception

The public perception of Weingut LANG is overwhelmingly positive, recognizing high-quality wines and food, exceptional and personal hospitality from the Lang family, a modern and comfortable atmosphere, and an authentic experience.

Copy Examples

• •Sunshine in the courtyard and Riesling in the glass. For us, this is what a perfect Mosel moment looks like. It's more than just wine; it's the feeling of 'welcome home.' Who would you share this moment with? #meinlangwein #weingutlang #mosel #riesling #winelover #familywinery
• •Your Home on the Mosel. Wake up to vineyard views, enjoy a breakfast crafted with local love, and spend your evenings with a glass of our family's finest wine. At Weingut & Gästehaus LANG, you don't just book a room—you book an experience. Discover our modern accommodations.
• •Hi [Customer Name], here at Weingut LANG, we cherish the traditions passed down through generations. But we also love to write our own chapter. Our new Grauburgunder is the perfect example: classic Mosel character with a fresh, modern twist. It’s a wine born from old roots, but made for today's palate. Order now and taste the story for yourself.
• •Meet our classic Riesling – the heart of our winery. Grown on the sun-kissed slate slopes of the Mosel, every sip is a journey: crisp notes of green apple, a hint of peach, and that signature minerality that makes our region famous. It’s honest, handcrafted, and unapologetically Mosel. The perfect companion for good food and even better company.
• •It's more than just a bottle of wine. It's the hard work of our family. It's the unique soul of the Mosel. It's the laughter shared in our guesthouse. It’s #meinlangwein. Plan your visit or bring our story home. Shop our wines now!