Tono de Marca

Professional, Passionate, Welcoming, Innovative yet Traditional, Quality-Conscious, Elegant, Authentic & Down-to-Earth

Valores de Marca

• •Tradition & Heritage
• •Quality
• •Innovation & Creativity
• •Passion
• •Authenticity
• •Hospitality
• •Connection to Nature/Terroir

Mejores Prácticas

• •Embrace Storytelling: Weave in the rich history of the Hof Bechtermünz estate and the multi-generational family involvement in all communications. This builds authenticity and emotional connection.
• •Balance Tradition with Modernity: Highlight the deep roots and classic winemaking while also showcasing innovation (e.g., unique grape varietals for the region, modern hotel design). Use language that feels both established and fresh.
• •Focus on Sensory Experience & Quality: Use evocative language to describe the taste of the wines, the ambiance of the hotel and restaurant, and the beauty of the Rheingau region. Always link back to the high quality of products and experiences.
• •Maintain a Welcoming and Passionate Voice: Whether describing a wine or inviting guests to an event, the copy should convey genuine enthusiasm and a desire to share the Koegler experience. Address the audience directly and warmly.
• •Be Consistent Across All Channels: Ensure that the website, social media posts, email newsletters, and any print materials all reflect the same core values and tone of voice. This builds a strong, recognizable brand identity.

Percepción Social

Weingut Koegler is perceived as a reputable, high-quality establishment that successfully combines a rich history with modern sensibilities, offering excellent wines and a memorable hospitality experience in a picturesque setting. Customers (Hotel & Restaurant) generally perceive Weingut Koegler very positively. Wine Consumers/Critics respects the winery for its quality, especially its Rieslings, and for Ferdinand Koegler's innovative approach while maintaining Rheingau traditions

Ejemplos de Copy

• •Headline: Weingut Koegler: Four Generations of Rheingau Passion, Bottled for You. Body: Step into a 600-year tradition of winemaking at Hof Bechtermünz. Discover Rieslings that sing of the Rheingau terroir and innovative wines born from a creative spirit. Taste the legacy, experience the passion.
• •Headline: Beyond the Bottle: Your Rheingau Retreat at Weinhotel Koegler. Body: Where historic charm meets modern elegance. Unwind in our stylish rooms, savor exquisite regional cuisine, and let our family's wines be the highlight of your stay. Create lasting memories in the heart of Eltville.
• •Headline: The Koegler Difference: Tradition Reimagined, Quality Uncompromised. Body: We honor centuries of winemaking heritage while daring to innovate. From classic Rheingau Riesling to unique Grüner Veltliner, every bottle reflects our commitment to excellence and the soul of our vineyards.
• •Headline: Gather, Taste, Celebrate: Events at Weingut Koegler. Body: Our historic estate offers a unique and inspiring atmosphere for your special occasions. With exceptional wines and heartfelt hospitality, we turn moments into cherished memories. Let us host your story.
• •Headline: From Our Vineyard to Your Glass: The Authentic Taste of Rheingau. Body: Experience wines crafted with minimal intervention and maximum respect for nature. At Weingut Koegler, we believe in letting the unique character of our grapes and the rich Eltville terroir speak for itself.