Tono de Marca

enthusiastic, community-focused, and slightly edgy (cheeky and unapologetically playful). It's also informative and mission-driven, particularly concerning sustainability and affordability. They aim to be bold and different.

Valores de Marca

• •Sustainability
• •Affordability
• •Community
• •Individuality & Self-Expression
• •Transparency & Straightforwardness
• •Problem-Solving & Collaboration
• •Daring to be Different & Bold

Mejores Prácticas

• •Use youthful and energetic language that resonates with the Gen Z audience.
• •Champion Sustainability Authentically: Don't just say you're sustainable; explain *how* (reduce, reuse, recycle, fighting fast fashion).
• •Highlight customer finds and stories.
• •Don't be afraid to challenge the norms of the fashion industry.
• •Even when discussing serious issues like fast fashion, maintain an optimistic, solution-oriented tone.

Percepción Social

an innovative and environmentally friendly way to shop for vintage clothing. Customers likely see it as a treasure hunt, offering the chance to find unique and branded items at low prices. The brand is recognized for making sustainable fashion more accessible and for its efforts to reduce clothing waste. They have a growing community, particularly among students and young adults interested in unique, affordable, and sustainable fashion.

Ejemplos de Copy

• •Vintage vibes, zero waste! Shop our kilo sale and find unique pieces while saving the planet. ♻️
• •Sustainable fashion that won't break the bank! Kilo sales are here to make eco-friendly choices affordable for everyone. 💚
• •Join the Weigh N Pay community! Share your amazing finds and inspire others to embrace vintage. ✨ #WeighNPay #VintageFinds
• •Ditch fast fashion, embrace your individuality! Express yourself with unique vintage pieces from our kilo shop. 💫
• •We're not just selling clothes, we're starting a revolution! Fighting fast fashion one kilo at a time. 💪