Brand Tone

Approachable and Friendly, Encouraging and Supportive, Informative and Educational, Community-Oriented, Passionate and Ethical

Brand Values

• •Sustainability
• •Accessibility
• •Ethical Consumption
• •Community
• •Health and Wellbeing
• •No Single-Use Plastic
• •Affordability

Best Practices

• •Always Emphasize "Zero Waste, Zero Judgement"
• •Use Encouraging and Positive Language
• •Be Clear, Simple, and Informative
• •Foster a Sense of Community
• •Maintain Authenticity and Passion

Social Perception

Positive for Eco-Conscious Consumers, Welcoming to Newcomers, Local Gem, Trustworthy

Copy Examples

• •Headline: Small Changes, Big Impact. Start Your Zero Waste Journey with Us – No Judgement, Just Good Choices! Body: Pop into Weigh and Pay in Brixton Village or shop online! We're here to help you refill, reuse, and reduce, one step at a time. #ZeroWasteLiving #SustainableBrixton
• •Headline: Love Your Planet, Love Your Skin. Body: Discover our range of natural, refillable skincare. Kind to you, kind to the Earth. Because eco-friendly can be beautiful. #NaturalSkincare #RefillRevolution
• •Headline: Tired of Packaging Waste? We Hear You. Body: At Weigh and Pay, buy as much or as little as you need. From pantry staples to eco-home essentials, let's make a difference together. #SayNoToPlastic #WeighAndPayUK
• •Headline: Your Local Hub for a Greener Lifestyle. Body: Join the Weigh and Pay family! We're more than just a shop; we're a community passionate about sustainable steps for a brighter future. Visit us in Brixton Village. #EcoCommunity #BrixtonVillage
• •Headline: Guilt-Free Goodies Await! Body: Refill your favourites, from organic spices to laundry liquid. It's all about making sustainable choices feel easy and rewarding. Effort, not perfection, is our motto! #SustainableShopping #ZeroJudgement