Brand Tone

Curated & Stylish, Approachable & Helpful, Unique & Novel, Slightly Masculine-Leaning (in origin, but inclusive), Enthusiastic & Passionate

Brand Values

• •Quality & Craftsmanship
• •Customer Satisfaction
• •Uniqueness & Curation
• •Accessibility in Art & Design
• •Problem Solving (for Gifting)
• •Inclusivity in Design

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of Weibi's tone (e.g., curated, stylish, helpful, unique, art-inspired) with examples of "do's and don'ts" for writers.
• •Focus on "Curation" and "Inspiration": Consistently use words that convey a sense of careful selection, artistic value, and the "story" behind products (e.g., "hand-picked," "artist collaboration," "inspired design").
• •Emphasize Solutions and Ease: Especially when addressing gifting, frame copy around how Weibi makes the process easier and helps find "cool finds" and unique items.
• •Maintain Visual Consistency: Ensure that the visual elements used alongside copy (photography, videography) reflect the same stylish, artistic, and high-quality aesthetic.
• •Engage Authentically: When interacting on social media or with customer reviews, respond in a helpful, appreciative, and enthusiastic manner that aligns with the positive service experiences often cited.

Social Perception

Positive Customer Experiences, Go-To for Unique Gifts & Decor, Art-Focused Retailer, Reliable Online Retailer

Copy Examples

• •Homepage Banner: "Beyond the Ordinary. Discover uniquely curated home décor, artful gifts, and accessories that tell a story. Weibi Concept Store: Where art meets inspiration."
• •Product Description (for a unique sculpture): "More than just décor, it's a conversation starter. This hand-picked [Sculpture Name] by [Artist Name] brings a bold artistic statement to any space. The perfect find for those who appreciate distinctive design."
• •Social Media Post (highlighting a new arrival): "Stuck on finding that perfect, 'wow' gift? ✨ Our latest arrival, the [Product Name], is here to solve your search! Cool, curated, and guaranteed to impress. #WeibiFinds #UniqueGifts #MiamiDecor #ArtInspired"
• •About Us Snippet: "Finding the right gift or the perfect piece to complete your home shouldn't be a chore. At Weibi, we meticulously curate unique, art-inspired items so you can discover something truly special, effortlessly. Consider us your partners in inspired living."
• •Email Subject Line (for a promotion): "Don't Just Decorate, Curate. Find Your Next WeiBi Treasure."