Brand Tone

Documentary & Storytelling, Respectful & Empathetic, Introspective & Thought-Provoking, Professional & Artistic

Brand Values

• •Authenticity: Capturing genuine moments, people, and cultures without romanticizing or exploiting them.
• •Cultural Preservation: Documenting ways of life, unique communities, and traditions that are changing or disappearing. This is evident in his long-term projects in Bhutan and with Taylor Camp.
• •Historical Documentation: Recognizing the importance of photography and film as historical records for future generations.
• •Human Connection: Focusing on the stories and humanity of his subjects.
• •Artistic Integrity: Dedication to the craft of photography and filmmaking, including thoughtful composition and technical skill.
• •Legacy: The desire to create a lasting body of work that informs, inspires, and preserves memories.

Best Practices

• •Prioritize Storytelling: Every piece of copy, whether for a product description, social media post, or website bio, should aim to tell a small part of a larger story. Focus on the narrative behind the images and the people/places depicted.
• •Emphasize Authenticity and Depth: Avoid superficial descriptions. Use language that reflects genuine experiences, historical context, and the cultural significance of the work. Share insights from John Wehrheim's journey or the subjects themselves when appropriate.
• •Maintain a Respectful and Considerate Voice: The language should always be respectful of the subjects and their cultures. The copy should reflect an observational, empathetic, and non-judgmental stance.
• •Use Evocative and Descriptive Language: While maintaining professionalism, use words that paint a picture and evoke emotion, mirroring the power of the photography itself. Words like "arresting," "intimate," "evocative," "enduring," and "profound" can be effective when used sincerely.
• •Be Consistent Across All Platforms: Ensure that the tone and core messages are consistently applied across the website, social media, email communications, and any print materials. This builds a cohesive and recognizable brand identity.

Social Perception

Respected Documentarian, Chronicler of Counter-Culture and Remote Cultures, High-Quality Artist, Storyteller, Authentic Voice

Copy Examples

• •For a "Taylor Camp" Print: "Beyond the lens, a story of freedom, community, and a moment in time. John Wehrheim's 'Taylor Camp' collection doesn't just show you a lost village; it invites you into the lives of those who dared to live differently. Own a piece of history, a testament to an era of raw authenticity."
• •For the "Bhutan: Hidden Lands of Happiness" Book: "Journey to the heart of the Himalayas with John Wehrheim. 'Bhutan: Hidden Lands of Happiness' offers more than breathtaking landscapes; it's an intimate portrayal of a kingdom's spirit, its people, and its enduring traditions, captured over decades of dedicated documentation."
• •General Brand Statement (e.g., for an 'About Us' section): "Wehrheim Photography is dedicated to the art of seeing. Through the lens of John Wehrheim, we explore and document the authentic narratives of unique communities and cultures. Each photograph and film is a testament to the power of storytelling, cultural preservation, and the enduring human spirit." (Inspired by)
• •Social Media Post (Instagram caption for a portrait): "The eyes hold stories decades deep. This portrait from [Location/Project] is a quiet moment, a connection made. For John Wehrheim, photography is a way to listen, to understand, and to remember the profound beauty of individual lives. #DocumentaryPhotography #CulturalHeritage #Storytelling #[RelevantProjectTag]"
• •Exhibition Promotion: "Step into forgotten worlds. Wehrheim Photography presents '[Exhibition Title],' a curated collection of John Wehrheim's most evocative work. Experience the poignant visual narratives that have captivated audiences worldwide and explore the depths of human experience and cultural landscapes. [Dates, Location]."