Tono de Marca

friendly, approachable, and helpful

Valores de Marca

• •Accessibility
• •Quality
• •Transparency
• •Customer-Centricity
• •Modernity

Mejores Prácticas

• •Embrace the "Helper" Persona: Always frame communication from a position of helping the customer. Use phrases like "We got you," "We're here to help," and "Our tip for you." This reinforces the brand name and its core promise.
• •Stay Confident, Not Defensive: When explaining the "inspired by" nature of the products, be direct and transparent, as seen in the "Good to know" section. The tone should be confident in the quality and value offered, not apologetic about not being the original brand.
• •Keep it Simple and Direct: Avoid overly technical jargon. The beauty of the brand is its simplicity and accessibility. The copy should be easy to understand, whether it's describing a scent profile or explaining a promotion.
• •Use Conversational Language on Social Media: Continue leveraging a friendly, casual tone on Instagram and TikTok. Ask questions, use relevant emojis, and engage with comments to build and maintain the community. The personal voice used on TikTok is a strong asset that should be continued.
• •Focus on the "Why," Not Just the "What": Instead of only stating a perfume is "long-lasting," explain *why* (e.g., "because it has a 30% essence concentration"). Instead of just saying it's a good value, frame it as a smart, conscious choice for the savvy consumer. This educates the customer and builds trust in the product's quality.

Percepción Social

The brand projects an image of a trustworthy, stylish, and smart choice for consumers who want quality fragrances without the luxury price tag. The active and personal engagement on platforms like TikTok likely fosters a loyal community that perceives the brand as authentic and connected.

Ejemplos de Copy

• •✨ Meet your new obsession. Inspired by the timeless elegance of Baccarat Rouge, our No. 118 has all the woody and aromatic notes you love, for a fraction of the price. Why just admire luxury when you can wear it? Tap to shop! #wegotyou #SwissBeauty #InspiredBy
• •Tired of your favorite scent disappearing by lunchtime? Our perfumes feature 30% essence extract for a fragrance that lasts from your morning coffee to your evening out. Experience high-quality, long-lasting scent without the high-end price tag. We got you. Discover more at wegotyou.ch.
• •Luxury-inspired fragrances, made for everyday life. Find the scent that tells your story. Free shipping in Switzerland on orders over CHF 120.
• •*(Holding two different coffee cups)* You wouldn't pay 20 francs for this coffee if you could get the same great taste for 5, right? So why do it with your perfume? 😉 At wegotyou, we use top-quality essences from France to create scents inspired by your favorites. This is our No. 129, inspired by Erba Pura. Fruity, fresh, and it lasts all day! Check it out! #ScentSmart #PerfumeDupe #wegotyou_ch
• •Your Signature Scent is Waiting... And it’s not what you think. Forget brand names. It's what's inside the bottle that matters. We're pulling back the curtain on what makes a great fragrance. Hint: It's not the price tag.