Brand Tone

Casual, Approachable, Humorous/Witty, Direct, Product-Focused, Patriotic/Supportive of Veterans, Customer-Centric, and Trustworthy

Brand Values

• •Customer Satisfaction
• •Quality
• •Service (to customers and country)
• •Integrity and Honesty
• •Self-Expression and Individuality
• •American Pride/Veteran Support

Best Practices

• •Know Your Audience, Speak Their Language: Understand the diverse interests your products cater to (gamers, veterans, humor-lovers, etc.) and subtly tailor copy to resonate with those specific groups while maintaining the overall casual and approachable tone.
• •Embrace a Conversational Style: Write like you're talking to a friend. Use contractions, occasional slang (where appropriate for the theme), and a generally informal structure. Avoid overly corporate or stiff language.
• •Inject Humor (Wisely): Since many products are humorous, let that shine in the copy. However, ensure the humor aligns with the brand's approachable and inclusive feel – avoid anything that could be widely offensive or alienating.
• •Highlight Core Values Consistently: Weave in mentions of being veteran-owned, committed to quality, and focused on customer satisfaction naturally within product descriptions, social media posts, and email marketing. This reinforces brand identity.
• •Be Authentic and Transparent: Reflect the founder's story of genuine customer care. If there are delays or issues, communicate openly and honestly, maintaining the trustworthy persona highlighted in customer reviews. Authenticity builds loyalty.

Social Perception

Positive Customer Service Experience, Good Quality Products, Reliable and Trustworthy, Appreciation for Veteran-Ownership, Fun and Diverse Offerings

Copy Examples

• •Your personality isn't off-the-rack, so why should your tees be? 🤔 Rock your unique vibe with our awesome collection. Veteran-owned, quality-guaranteed, and shipped faster than you can say 'I need this!' Shop now at WeGotTeez.com!
• •Warning: Wearing our 'I Paused My Game to Be Here' tee may lead to increased sympathy (and maybe fewer interruptions). 🎮 Level up your wardrobe. #GamerLife #FunnyTees #WeGotTeez
• •Wear your support! 🇺🇸 As a veteran-owned business, we pour dedication into every design. From bold statements to a good laugh, find your new favorite tee that’s made with pride. Check us out – WeGotTeez.com.
• •Beast mode: activated. 💪 Our latest CrossFit-inspired tees and hoodies are here to survive your toughest WOD. Quality that lasts, designs that speak your language. What are you waiting for? #CrossFit #FitnessApparel #WeGotTeez
• •Got a question? A brilliant idea for a tee? Just want to say hi? We're all ears (and awesome t-shirts)! At We Got Teez, you're not just a number – you're part of the family. Experience the difference. #CustomerFirst #VeteranOwned #YourNewFavoriteTee