Brand Tone

The brand's tone is consistently empowering, educational, inclusive, and supportive. It aims to inspire action, foster leadership, and celebrate identity, while being knowledgeable, accessible, and a source of solidarity.

Brand Values

• •Authenticity
• •Education
• •Community
• •Inclusivity & Diversity
• •Empowerment

Best Practices

• •Lead with Empathy: Always start from a place of understanding. Use "you" and "we" to create a direct, personal connection. Address the challenges the audience might face and position the brand as a supportive ally.
• •Champion Specificity: Avoid vague corporate jargon. Instead of saying "we promote diversity," say "we combat 2SLGBTQ+ discrimination by sharing personal stories in high schools." Use specific, action-oriented language.
• •Use Inclusive Language by Default: Make inclusive terminology the standard. Regularly use terms like "2SLGBTQ+," "folks," and "all identities." Ensure your language and imagery reflect the diversity you preach.
• •Balance Education with Empowerment: Your copy should not only inform but also inspire. After explaining a concept (like the importance of pronouns), follow it with an empowering call-to-action that encourages the reader to be part of the solution (e.g., "Add your pronouns to your bio and help normalize respect").
• •Let the Community Tell the Story: Whenever possible, center the voices of the people you serve. Use direct quotes, feature testimonials, and build narratives around real experiences. This reinforces the core value of authenticity and is far more powerful than self-promotion.

Social Perception

The public perceives the Get Real Movement as a vital and trusted leader in the field of 2SLGBTQ+ advocacy and education in Canada. Clients view them as professional and essential partners, while the community sees them as a beacon of hope and a safe space. The brand is widely respected as a positive force for social change.

Copy Examples

• •Unlearning bias starts with a single conversation. Our workshops don't just talk about inclusivity; we build it, together, one story at a time. Ready to bring the Get Real Movement to your school? Link in bio to see the impact.
• •Every student deserves to feel seen, safe, and supported. Get Real Movement's evidence-based educational workshops provide the tools and language to combat 2SLGBTQ+ discrimination and foster true inclusivity in the classroom. Let's create change that lasts. Download our program guide today.
• •Your story has power. Your identity is valid. Your community is here. Welcome to the Get Real Movement.
• •Pride is a celebration, but allyship is a 365-day commitment. This month, we're sharing stories from young leaders who are creating change in their hometowns, proving that compassion has no calendar. See how their courage is shaping a more loving world.
• •Wear your support out loud. This hoodie isn't just about comfort; it's about amplifying the voices of 2SLGBTQ+ youth everywhere. Every purchase funds our educational programs, helping us share more stories and create safer spaces. Join the movement.