Brand Tone

friendly, sentimental, and celebratory

Brand Values

• •Connection and Relationships
• •Personalization and Uniqueness
• •Quality
• •Customer Satisfaction
• •Joy and Celebration

Best Practices

• •Embrace Emotive Language: Use words that evoke feelings of warmth, joy, love, and connection. Focus on the emotional impact of giving and receiving a personalized gift.
• •Keep it Personal and Relatable: Address the audience directly (using "you" and "your"). Frame product benefits around strengthening relationships and creating special memories.
• •Maintain a Positive and Upbeat Style: Even when addressing potential customer concerns (like in an FAQ), keep the language optimistic and helpful.
• •Use Visuals and Copy Cohesively: Ensure that the imagery used in ads and on the website aligns with the friendly, celebratory tone of the copy. User-generated content, when positive, can reinforce this.
• •Be Consistent Across All Channels: Whether it's a social media post, an email newsletter, a product description, or a customer service interaction, the friendly, sentimental, and celebratory voice of Wefriends should be clearly identifiable.

Social Perception

Generally perceived as a provider of cute, personalized gifts that are well-received by many. However, issues with order fulfillment, customer service responsiveness, and clarity on return policies for personalized items have led to negative experiences for some.

Copy Examples

• •Facebook/Instagram Ad for Best Friend Mugs: Cheers to the friends who make life brighter! 💖 Design a unique mug that captures your special bond and brings a smile to their face with every sip. Tag your irreplaceable bestie!
• •Website Product Description - Personalized Family Poster: Family: where life begins and love never ends. Create a heartwarming piece of art that tells your family's unique story. A beautiful reminder of the moments and people you cherish most.
• •Email Subject Line - Holiday Promotion: 🎁 Unwrap Joy! Personalized Gifts Your Loved Ones Will Adore.
• •Instagram Post - Customer Feature: Look at this incredible custom tee! 😍 We love seeing how you celebrate your amazing friendships with #wefriends. Share your moments with us!
• •Website Banner - General: Celebrate Your People! Unique Personalized Gifts Crafted with Love, Just for Them.