Brand Tone

Caring and Emotional, Service-Oriented and Reliable, Professional and Quality-Focused, Direct and Encouraging

Brand Values

• •Customer Satisfaction
• •Quality
• •Emotional Connection
• •Reliability and Trust
• •Pride in Work

Best Practices

• •Prioritize Emotional Language: Consistently use words and phrases that evoke feelings and connection (e.g., "cherish," "celebrate," "comfort," "joy," "thoughtful gesture"). Flowers are inherently emotional gifts, and the copy should reflect this core aspect of the brand.
• •Emphasize Quality and Freshness: Always highlight the superior quality of the flowers and the expertise of the florists. Use descriptive adjectives that convey freshness and beauty (e.g., "vibrant," "handpicked," "farm-fresh," "exquisite").
• •Reiterate Reliability and Service: Reinforce the dependability of the delivery service and the commitment to customer satisfaction in relevant communications, such as order confirmations, FAQs, and service descriptions. Mentioning guarantees can build trust.
• •Maintain a Positive and Encouraging Voice: Even when addressing potentially sensitive occasions like sympathy, the overall tone should remain supportive and caring. For celebratory occasions, the language should be joyful and enthusiastic.
• •Develop a Brand Lexicon: Create a list of preferred words and phrases that align with the brand's tone and values (e.g., "express," "connect," "delight," "handcrafted," "trusted delivery") and a list of terms to avoid. This helps ensure consistency across all writers and platforms.

Social Perception

Weflowers aims to be perceived as a high-quality, reliable flower delivery service in the UAE, often rated as "EXCELLENT" by customers for quality, presentation, and delivery experience. The primary focus seems to be on the Dubai market.

Copy Examples

• •Headline: More Than Flowers, It's a Feeling. Delivered. Body: At Weflowers, we understand that every bouquet tells a story. That's why our expert florists craft each arrangement with passion and the freshest blooms, ensuring your message of love, gratitude, or sympathy is perfectly expressed. Reliable delivery across the UAE, satisfaction guaranteed.
• •Social Media Post (with image of a vibrant bouquet): Brighten their day, instantly! ☀️ Our stunning [Bouquet Name] is handcrafted with the freshest, highest-quality flowers, designed to bring a smile. Order now for same-day delivery in Dubai and let us help you share a little sunshine. #Weflowers #DubaiFlowers #ExpressYourself #FreshBlooms
• •Product Description Snippet: Each [Rose Type] in this exquisite arrangement is chosen for its vibrant color and lasting beauty. Our commitment to quality means your gift will stay fresh for at least 7 days, a lasting reminder of your thoughtful gesture. We're proud to be your partner in creating memorable moments.
• •"About Us" Excerpt Idea: We're not just florists; we're messengers of emotion. For years, Weflowers has been dedicated to helping you connect with the people who matter most. From ensuring the highest quality blooms to providing dependable UAE-wide delivery, we pour our hearts into every order because your satisfaction is our greatest reward.
• •Email Subject Line for a Promotion: Send Love Today: Fresh Flowers, Delivered with Care by Weflowers