Brand Tone

Supportive & Encouraging, Friendly & Inviting, Empathetic & Understanding, Practical & Realistic, Positive & Motivating

Brand Values

• •Sustainable Health
• •Accessibility & Simplicity
• •Community & Support
• •Holistic Well-being
• •Empowerment
• •Authenticity
• •Enjoyment in Health

Best Practices

• •Prioritize Empathy and Understanding: Always write from a place of understanding the user's challenges and aspirations. Use language that shows you 'get' them (e.g., 'We know life gets busy,' 'Feeling overwhelmed?').
• •Keep it Simple and Clear: Avoid jargon, overly technical fitness terms, or complicated language. The message should be as accessible as the program itself.
• •Use Positive and Encouraging Language: Focus on benefits, possibilities, and support. Frame challenges as opportunities for growth. Use uplifting words and avoid shaming or overly critical tones.
• •Foster a Sense of Community: Use inclusive language ('we,' 'us,' 'together'). Encourage interaction and sharing, making users feel like part of a supportive group.
• •Maintain Authenticity: Speak honestly and directly. Showcase real stories and avoid over-the-top promises. Let the results and the supportive nature of the brand speak for themselves.

Social Perception

Effective & Transformative, User-Friendly & Convenient, Highly Supportive, Refreshing & Non-Restrictive, Trustworthy & Reliable, Innovative & Growing

Copy Examples

• •Headline for a social media ad: Tired of complicated diets and crowded gyms? Discover how 66 days with Weekly Revolt can bring fun, flavour, and fitness back into your home. Real results, real support, real you.
• •Instagram caption for a recipe: Who said healthy can't be heavenly? 😍 Whip up this simple, delicious [Recipe Name] in under 30 minutes! We're all about making good food easy so you can feel your best, every day. What are your go-to quick meals? Share below! #WeeklyRevolt #EasyRecipes #HealthyEatingMadeSimple
• •Email subject line for lapsed users: Feeling a bit off track? Your friends at Weekly Revolt are here to help you find your rhythm again!
• •Website welcome message: Welcome to Weekly Revolt! We believe everyone deserves to feel strong, energized, and happy. Our simple home workouts, tasty recipes, and amazing community are here to guide you, every step of the way. Ready to start your journey to a healthier you?
• •TikTok video voiceover script snippet: Okay, let's make a super quick and healthy lunch! No weird ingredients, no calorie counting, just pure goodness that fits into your busy day. This is how we do it at Weekly Revolt – making healthy simple and fun! You got this!