Brand Tone

Vibrant & Energetic, Social & Fun-Loving, Modern & Trendy, Approachable & Engaging, Quality-Conscious

Brand Values

• •Enjoyment & Celebration
• •Quality & Craftsmanship
• •Innovation
• •Social Connection
• •Modernity & Style

Best Practices

• •Embrace "Weekend" Language: Consistently use words and phrases associated with freedom, fun, relaxation, celebration, and social connection (e.g., "elevate your weekend," "unwind," "celebrate in style," "your perfect escape," "good times").
• •Stay Visually Aligned: Ensure the copy complements the vibrant, modern, and high-quality visuals. If the image is energetic, the copy should match that energy. If it's more relaxed, the copy can reflect that too, but always within the overarching "fun, premium" framework.
• •Know Your Platform, Adapt Your Voice (Slightly): While the core tone remains, allow for slight adjustments. Instagram can be more casual, emoji-friendly, and direct. LinkedIn should be more professional and highlight quality and business aspects, but still retain the "innovative" and "premium enjoyment" essence of the brand.
• •Engage and Interact: Respond to comments and messages in a way that reinforces the friendly, approachable, and energetic brand personality. Use a conversational style.
• •Focus on the Experience, Not Just the Product: Highlight what the drink *enables* – the fun, the connection, the relaxation, the celebration. Sell the "weekend feeling" as much as the beverage itself. Emphasize how WEEKEND® DRINKS enhances those moments.

Social Perception

Positive & Appealing, Associated with Fun and Weekends, Premium Niche, Belgian Origin, Event-Oriented

Copy Examples

• •Image: A vibrant shot of the new cocktail with fresh garnishes. Hello Weekend, meet your new obsession! ☀️ Introducing our [New Flavor Name] - a burst of [key ingredient 1] and a hint of [key ingredient 2] crafted to make your moments unforgettable. Ready to elevate your weekend? #WeekendDrinks #NewFlavor #CocktailTime #CheersToTheWeekend #DrinkResponsibly
• •Video: Short, energetic clips of a previous event, or a stylish graphic. Get ready! 🎉 WEEKEND® DRINKS is bringing the vibe to [Event Name] this Saturday! Come find us for exclusive sips, good music, and unforgettable weekend moments. Tag your crew who needs to be there! #WeekendVibes #EventAlert #[EventHashtag] #WeekendDrinksLive
• •WEEKEND® DRINKS is thrilled to announce [e.g., our expansion into a new region / a partnership with a key distributor]. This marks a significant step in our mission to deliver innovative, high-quality spirits and ready-to-drink cocktails made with natural ingredients. We're excited to bring the 'weekend' experience to even more discerning consumers. #WeekendDrinksBE #Spirits #Innovation #Growth #BelgianSpirits
• •Uncap the spirit of the weekend with WEEKEND® DRINKS' [Product Name]. Expertly blended with natural ingredients, this vibrant [type of drink, e.g., cocktail, spirit] delivers a perfect balance of [taste profile, e.g., zesty citrus and smooth botanicals]. Ideal for celebrations, relaxing evenings, or whenever you need a taste of freedom. Make every day feel like a weekend.
• •Image: Stylish flat lay of the drink with weekend-related items like sunglasses, a book, or picnic accessories. Your perfect weekend companion has arrived. ✨ WEEKEND® DRINKS offers a sophisticated twist on fun, with premium ready-to-drink cocktails that taste as good as they look. Sip back, relax, and let the good times flow. Shop the vibe via the link in bio! #WeekendDrinks #ReadyToDrink #CocktailLovers #Lifestyle #PremiumSips