Brand Tone

Whimsical and Enchanting, Nostalgic and Heartfelt, Artisanal and Quality-Focused, Friendly and Community-Oriented, Traditional and Family-Oriented

Brand Values

• •Craftsmanship and Quality
• •Family Legacy
• •Artistic Creativity and Imagination
• •Collector Joy and Connection
• •Made in the USA
• •Nostalgia and Storytelling

Best Practices

• •Embrace Whimsy and Storytelling: Use evocative language that paints a picture of the miniature world. Refer to the characters and their personalities.
• •Highlight Handcrafted and Artisanal: Consistently mention the hand-sculpted, hand-painted nature of the pieces and the skill of the artists. This reinforces quality and uniqueness.
• •Incorporate Nostalgia and Tradition: Reference the brand's long history, family legacy, and the timeless appeal of the miniatures.
• •Foster a Sense of Community: Address collectors directly, acknowledge their passion, and invite them to share in the brand's journey.
• •Maintain a Warm and Friendly Voice: Keep the language approachable, positive, and genuine, reflecting the joy the brand aims to bring.

Social Perception

Highly Collectible and Cherished, Artistic and Detailed, Charming and Whimsical, A Legacy Brand, Evokes Happiness

Copy Examples

• •Headline (New Collection): Step into a Miniature World of Wonder: Discover Our Newest Wee Forest Folk Arrivals, Handcrafted with Love. Body: Each tiny treasure is sculpted from imagination and painted by hand, ready to bring a sprinkle of enchantment to your collection. Explore the latest stories unfolding at the mouse factory.
• •Social Media Post (Holiday Theme): Deck the halls with tiny paws and festive cheer! Our limited-edition Holiday Mice are here to make your season merry and bright. Each one a handcrafted heirloom, telling a story of yuletide magic. #WeeForestFolk #HandmadeHolidays #CollectibleJoy
• •Product Description Snippet: Meet 'Miss Mouse's Bake Shoppe' – a pinch of sweetness, a dash of charm. Lovingly sculpted and hand-painted by our family of artists, this darling scene captures the timeless joy of a cozy kitchen. A perfect heirloom to cherish for generations.
• •About Us Section Excerpt: For over 50 years, the Petersen family has been delighting collectors with the enchanting world of Wee Forest Folk. Born from a love of nature and artistry in a New England farmhouse, each miniature mouse is still handcrafted with the same passion and meticulous care, right here in Massachusetts. Join our family of collectors and experience the enduring magic.
• •Call to Action (Collector's Club/Newsletter): Don't miss a moment of the magic! Join the Wee Forest Folk family to receive exclusive updates on new arrivals, retiring treasures, and stories from the mouse factory. Become part of a tradition of artistry and joy.