Brand Tone

Approachable, empathetic, and knowledgeable, like a cool, savvy friend. Casual, supportive, direct, and transparent, using relatable language to make wedding planning feel manageable and trustworthy.

Brand Values

• •Authenticity and Personalization
• •Simplicity and Stress-Reduction
• •Community
• •Curation and Quality
• •Transparency

Best Practices

• •Speak Like a Friend, Not a Corporation: Use a conversational and empathetic tone. Ask questions, acknowledge the stresses of wedding planning, and use casual language ("let's get you married," "we get it"). This builds trust and rapport.
• •Lead with the "Why," Not Just the "What": Instead of just listing venues, frame the benefit: "Find a place that feels like you." Instead of just offering a budget tool, explain the outcome: "Plan with confidence and without the money-stress." Focus on empowering the couple.
• •Champion Individuality: Consistently use language that encourages couples to break from tradition and create a personal experience. Phrases like "your day, your way," "a wedding that says 'this is us'," and "ditch the traditions" should be woven throughout all content.
• •Be Openly Transparent: Don't shy away from talking about the tough stuff like budgets, family pressure, or potential planning mishaps. Addressing these issues head-on reinforces the brand's value as a trusted, honest resource.
• •Foster Community in Your Language: Use inclusive words like "we," "us," and "your tribe." Actively direct people to the "Wedchat" community and use testimonials or stories from other couples to show they are not alone in the process. This reinforces the supportive ecosystem Wedshed has built.

Social Perception

Perceived as a trustworthy, indispensable resource for modern, style-conscious couples. The founders' personal story makes the brand human and relatable. The 'Wedchat' community is highly valued as a safe, supportive space, and the brand is an antidote to unrealistic wedding pressures, encouraging meaningful celebrations.

Copy Examples

• •Stop the endless scrolling. Your perfect, "this-is-so-us" wedding venue is out there. We’ve just made it easier to find. From hidden warehouses to stunning wineries, browse unique spaces you won't find anywhere else. Link in bio to start exploring. #Wedshed #WeddingVenue #RealWeddings
• •Just said "yes"? Now what? Feeling that mix of excitement and "where-do-I-even-start?" We get it. Our free e-guide, "Seven Steps to Start Your Planning," breaks it all down without the overwhelm. Grab yours and let's get you married, your way. #Wedshed #WeddingPlanning #Engaged
• •Your dream dress, their fond memory. Give a beautiful gown a second celebration. Our Wedshare marketplace connects you with pre-loved wedding dresses, decor, and more. Shop sustainably and find something special. Good for your budget, great for the planet. #Wedshare #SustainableWedding #PrelovedWeddingDress
• •You don't have to plan it all alone. Imagine having a wedding planning expert in your pocket. That's the We Do Crew. Get access to exclusive guides, checklists, and a supportive community that has your back every step of the way. Ditch the stress and plan a day that truly feels like you. #WeDoCrew #WeddingHelp #Bridechilla
• •Weddings without the rulebook. Your day, your way. We connect you with unique venues and amazing vendors to help you create a celebration that’s all about you. Less fuss, more fun.