Brand Tone

Friendly, Knowledgeable, and Community-Oriented

Brand Values

• •Customer Satisfaction
• •Community Support
• •Quality
• •Expertise and Service
• •Local Empowerment

Best Practices

• •Always Emphasize Local Connection: Remind customers that you are part of *their* community, using phrases like "your local experts," "right here in Wedowee," or "serving Randolph County."
• •Be Genuinely Helpful and Approachable: Use a conversational, friendly style. Ask questions, offer solutions, and invite interaction. Avoid overly technical jargon unless explaining it clearly.
• •Showcase Expertise with Confidence, Not Arrogance: Highlight the knowledge of the staff and the quality of products to build trust. Offer tips and advice freely.
• •Focus on Customer Needs and Solutions: Frame product descriptions and service announcements around how they benefit the customer and help them achieve their project goals.
• •Maintain a Consistent Voice Across All Platforms: Whether it's a Facebook post, a website update, or in-store signage, the friendly, knowledgeable, and community-focused tone should be recognizable. Regularly review content to ensure it aligns with these core attributes.

Social Perception

Positively Perceived as a Valued Community Asset, Reliable and Knowledgeable Resource, and Friendly Local Hub

Copy Examples

• •Facebook Post (New Product): Spring projects are calling! 🌷 Stop by T&L Wedowee Building Supply for our new shipment of [Brand Name] decking materials. Our team is ready to help you plan your dream deck – from the right lumber to the perfect stain. Let's build something beautiful together right here in Wedowee! #WedoweeBuilds #LocalExperts #SpringProjects
• •Website Banner (Service Highlight): Can't find that specific part? Don't drive for miles! At T&L Wedowee Building Supply, if we don't have it, we'll help you order it. Quality service from your neighbors, for your home. #YourCommunityHardware
• •Local Newspaper Ad: For over 35 years, T&L Wedowee Building Supply has been Randolph County's trusted partner for all building needs. From foundation to finish, get expert advice and quality materials, right here at home. Thanks for letting us be a part of your projects! #ShopLocalWedowee
• •In-Store Signage (Near Paint Section): Got a vision? We've got the color! Our paint matching experts at T&L Wedowee Building Supply are here to help you find the perfect shade. Friendly advice, professional results. #WedoweeColors
• •Blog Post Intro (DIY Guide): Hey Wedowee DIYers! Thinking about tackling that [weekend project, e.g., garden bed]? We love seeing our community get hands-on. Here’s a simple guide from your friends at T&L Wedowee Building Supply to get you started with the right tools and materials for a job well done.