Brand Tone

Sophisticated & Appreciative, Trustworthy & Transparent, Conscious & Responsible, Passionate & Personal, Informative & Educational

Brand Values

• •Authenticity
• •Sustainability
• •Quality
• •Trust & Transparency
• •Uniqueness & Storytelling
• •Accessibility to Luxury
• •Customer Satisfaction

Best Practices

• •Always Emphasize Authenticity and Trust: Clearly state guarantees, verification processes, and the quality of items in product descriptions and general communications.
• •Weave in Sustainability Naturally: Connect the act of buying vintage with its positive environmental impact without being preachy. Highlight it as a smart and conscious choice.
• •Use Sophisticated and Appreciative Language: Describe items with respect for their craftsmanship, history, and brand heritage. Avoid overly casual or slang terms.
• •Maintain a Personal Yet Professional Voice: Reflect the founder's passion and the brand's commitment to personal service, while ensuring all communications are polished and error-free.
• •Be Informative and Value-Driven: Provide detailed descriptions, care tips (if applicable), and insights (like the blog) to empower customers and position the brand as an expert in vintage luxury.

Social Perception

Positive among its niche target audience interested in sustainable luxury. The brand positions itself as a trustworthy source for authentic vintage designer items. The emphasis on sustainability and ethical consumption likely resonates well with environmentally conscious consumers.

Copy Examples

• •Instagram Post (Showcasing a Chanel Bag): Timeless elegance, consciously chosen. ✨ This vintage Chanel flap bag isn't just a beautiful accessory; it's a piece of fashion history, ready for its next chapter. Handpicked for its impeccable quality and enduring style, it represents our commitment to sustainable luxury. Own a legend. #WeDoVintage #ChanelVintage #SustainableFashion #LuxuryResale #AuthenticVintage
• •Website Banner (Homepage): We Do Vintage: Your Trusted Source for Authentic Pre-Loved Designer Bags. Discover unique treasures, embrace sustainable style, and invest in timeless quality. Each piece verified, every story cherished.
• •Facebook Ad (Targeting environmentally conscious fashion lovers): Love High Fashion? Love Our Planet? 🌿 At We Do Vintage, you don't have to choose. We curate a stunning collection of 100% authentic secondhand designer bags, giving exquisite items a new life and reducing fashion's footprint. Shop beautiful, shop smart, shop sustainable. [Link to website]
• •Product Description Snippet (for a Louis Vuitton Keepall): Crafted for journeys and built to last, this Louis Vuitton Keepall has gracefully acquired a unique patina that speaks of past adventures. Meticulously inspected for authenticity and condition, it’s ready to accompany you on many more. Dimensions: WxHxD. Condition: Very Good - minor signs of use detailed in photos. Includes: Certificate of Authenticity.
• •Email Newsletter Subject Line: New Arrivals: Rare Finds & Sustainable Statements from Chanel, Gucci & More!