Brand Tone

Friendly, trendy, enthusiastic, youthful, approachable, and conversational.

Brand Values

• •Style & Self-Expression
• •Quality & Protection
• •Customer-Centricity
• •Innovation & Trend-Awareness

Best Practices

• •Stay Visual and Aspirational: Always lead with strong visuals. The copy should complement the imagery, focusing on how the product helps the customer express their personal style.
• •Use Youthful and Engaging Language: Incorporate emojis, slang (where appropriate), and an enthusiastic tone. Ask questions in social media captions to encourage comments and build a community.
• •Highlight the Dual Benefit: Consistently reinforce the message of "Style + Protection." Remind customers they don't have to choose between a case that looks good and a case that keeps their phone safe.
• •Center the Customer: Use "you" and "your" frequently to make the messaging feel personal. Frame products as solutions to the customer's desire for self-expression and device safety.
• •Maintain a Consistent Aesthetic: The clean, trendy, and minimalist aesthetic should be consistent across all platforms, from the website to social media posts and marketing emails. This visual consistency reinforces the brand's identity and values.

Social Perception

Highly positive, seen as a legitimate and reliable source for trendy and high-quality phone cases. Perceived as fashionable and aligned with current aesthetic trends, offering personalization and an ideal choice for tech accessories.

Copy Examples

• •Bloom boldly. 🌸 Your phone is an accessory—make it a statement. Our new Garden Party collection wraps your tech in petals and protection. Find your perfect bloom.
• •Your vibe, your design. Why settle for less when you can have it all? Put your name, your art, your everything on a case that’s 100% you. Start creating now.
• •One phone, endless personalities. Which aesthetic are you today? ✨ #wecoverit #phonecase #style
• •Don't leave your phone naked! 😉 Our cases offer the perfect blend of style and strength. This week only, buy any two cases and get a third one on us. It's time for a style upgrade.
• •Hello, Sunshine! ☀️ Your summer look isn't complete without the perfect case. Dive into our new collection of vibrant, sun-kissed designs and protect your style all season long.