Brand Tone

friendly, enthusiastic, and inclusive

Brand Values

• •Inclusivity
• •Quality
• •Customer Satisfaction
• •Joy and Passion

Best Practices

• •Always Lead with Enthusiasm: Start with an upbeat and positive tone. Use exclamation points and emojis where appropriate to convey excitement and passion for your products.
• •Highlight Inclusivity Naturally: Weave your values into your copy. Instead of just stating that you have "Halal options," you can say, "Now everyone at the party can dig in!" This makes the message more welcoming and less like a simple product feature.
• •Use "We" and "You" to Build Community: Address your audience directly and use "we" to create a sense of a shared passion. Phrases like "We know you'll love this" or "Join our community of candy lovers" make the brand feel more personal and less corporate.
• •Keep it Simple and Sweet: Your copy should be easy to read and understand, just like enjoying candy is a simple pleasure. Avoid overly complex language and focus on conveying flavor, fun, and feelings of joy.
• •Tell Your Story: Continue to leverage the founder's authentic story. It's a powerful differentiator that builds an emotional connection with your audience. Periodically share snippets of this story in your social media content and email newsletters to remind customers of the "why" behind your brand.

Social Perception

The public perception of WeCandy appears to be positive. The brand's clear mission and niche focus resonate well with their target audience. The personal story of the founder adds a layer of authenticity, which customers appreciate. The active and visually appealing social media presence suggests a modern and engaged brand, building a positive reputation. The focus on inclusivity is a significant differentiator contributing to a favorable perception among consumers seeking Halal, vegan, and vegetarian products.

Copy Examples

• •Warning: may cause unstoppable smiling! 😄 Our newest mix is a vibrant explosion of flavor that's (almost) too pretty to eat. And the best part? It's 100% vegan! Tag a friend who needs this burst of joy in their life. #WeCandy #VeganCandy #SweetTreats
• •Your search for the perfect candy is over! From tangy sours to dreamy chocolates, every piece is packed with love and the highest quality ingredients. Dive into a world of flavor for everyone. #BecauseWeLoveCandy
• •POV: You brought the WeCandy mix to the party. 🎉 Halal, vegan, or just plain delicious - we've got a treat for your whole crew! What's your go-to candy style? #CandyLover #HalalSweets #PartySnacks
• •Psst... A sweet surprise is waiting for you! 😉 Life is short, make it sweet! We've cooked up some new delicious mixes that we know you'll love. And because you're part of the WeCandy family, here's a special treat just for you. Click here to unwrap your surprise!
• •No one should have to miss out on amazing candy! That's why we created WeCandy - with delicious options for our Halal, vegan, and veggie friends. Find your new favorite today and taste the love we put into every bag. Shop Now! #WeCandyForAll