Tono de Marca

Aspirational and Professional

Valores de Marca

• •Quality
• •Transformation and Empowerment
• •Expertise
• •Beauty and Aesthetics

Mejores Prácticas

• •Always anchor the brand's identity in its core value proposition. Phrases like "Crafted in Italy," "100% Italian Remy Hair," and "Professional-Grade Quality" should be staples in the copy.
• •Focus on the outcome, not just the feature. Use words like elevate, transform, discover, unveil, and empower.
• •Ensure all imagery and video content is high-resolution, well-lit, and aligns with the modern, glamorous aesthetic.
• •While the overall tone is consistent, tailor the message. Use more technical, results-driven language for professionals. For consumers, focus more on the emotional benefits of confidence and beauty.
• •In all customer interactions—from responding to Instagram comments to handling service inquiries—be helpful, respectful, and professional. Position the brand as a helpful expert.

Percepción Social

The brand is perceived as largely positive, especially concerning product quality, and as a reliable source for premium extensions that blend well and last.

Ejemplos de Copy

• •Introducing our new Invisible Tape-In Extensions, crafted from 100% Remy Italian hair. Designed for a seamless blend and undetectable finish, they are the professional's secret to luxurious, natural-looking volume. Elevate your craft. Define your style. #HairChange #ItalianQuality #HairExtensions #ProfessionalHairstylist
• •Tired of waiting for the hair of your dreams? With HairChange extensions, a stunning new look is just a click away. Experience the unmatched quality of Italian hair and the confidence that comes with it. Shop our collection now and discover your best self.
• •From the salon to your mirror, HairChange delivers the excellence of Italian-made hair extensions. Discover the difference that true quality makes.
• •Dear [Customer Name], thank you for choosing HairChange. To keep your extensions looking flawless, we recommend our Silk Protein Conditioning Mask. It’s formulated to nourish and protect, ensuring your hair remains as stunning as the day you installed it. Maintain the luxury.
• •What does your dream hair need? Poll Options: A) Instant Glamour (Clip-In) or B) Lasting Volume (Tape-In)