Tono de Marca

Activist & Combative, Populist & Direct, Principled & Authentic, Socially Conscious

Valores de Marca

• •Socialism & Marxism
• •Solidarity
• •Social Justice
• •Anti-Capitalism & Anti-Imperialism
• •Unity

Mejores Prácticas

• •Frame Everything as "The People vs. The Establishment": Consistently use an "us vs. them" narrative. "Us" is the working class, students, pensioners, and the common person. "Them" is the 1%, big corporations, the political "circus," and neoliberal policies.
• •Use Action-Oriented & Movement-Building Language: The goal is not just to sell a product but to enlist a supporter. Use strong verbs like fight, join, resist, build, demand, expose, act. The copy should feel like a call to action.
• •Connect Every Product to a Core Value: Explicitly link merchandise to the party's principles. A book isn't just a book; it's a tool for knowledge and empowerment. A t-shirt isn't just clothing; it's a statement of solidarity.
• •Maintain a Direct and Uncompromising Voice: Avoid corporate jargon, vague promises, or overly polished marketing language. The tone should be direct, confident, and rooted in the concrete concerns of the people (e.g., cost of living, pensions, public services).
• •Amplify Authenticity and Lived Experience: Use testimonials from activists, workers, or union members. Highlight that the brand is for and by the people it represents. Emphasize that party representatives live on a worker's wage, reinforcing the brand's authenticity and its break from the "political elite."

Percepción Social

Supporters view the PTB/PVDA as an authentic, necessary, and powerful voice for the working class and those disillusioned with mainstream politics, seeing the party and its merchandise as a symbol of resistance and genuine leftist values. Opponents & Critics perceive the party as populist and radical, with some accusing it of masking a communist agenda and being uncompromising. The General Public recognizes the party as a major player in Belgian politics, known for its effective social media presence and focus on concrete issues affecting daily life and purchasing power.

Ejemplos de Copy

• •This is more than a t-shirt. It's our anthem. Wear the message that puts people back at the heart of society. Every shirt worn is a fist raised against the system of profit. Join the movement.
• •They call it complex. We call it a scam. This book exposes the secrets of the ultra-rich and the politicians who protect them. Arm yourself with knowledge. The fight for tax justice starts here.
• •Your support is our strength. Every purchase from the PTB Shop—whether a book, a flag, or a pin—directly funds our fight for a just society. This isn't merchandise; it's an investment in the resistance. Link in bio.
• •Fly the colours of solidarity. For your window, for the next protest, for every day you stand with the workers. This flag is a symbol that we are many, and we will not be silent.
• •Start a conversation. This pin is a small spark for big ideas. A simple way to show your commitment to a future where solidarity triumphs over individualism. Pin it on and stand with us.