Tono de Marca

Accessible and Simple (intended)

Valores de Marca

• •Accessibility
• •Variety
• •Entertainment

Mejores Prácticas

• •Embrace Transparency: All terms, conditions, and pricing must be presented with absolute clarity at every customer touchpoint. Hidden clauses or pre-checked boxes that lead to subscriptions must be eliminated.
• •Build a Community: Establish an official and active social media presence. Use these platforms to engage with readers, share content about books, and offer transparent customer support. This would help to humanize the brand and counteract the current image of an anonymous, uncontactable entity.
• •Simplify the Cancellation Process: Make unsubscribing as easy as signing up. Provide a clear, accessible "Cancel Subscription" option within the user account and on the main website. The current difficulty in canceling is a major source of negative reviews.
• •Adopt a Customer-Centric Tone: Shift all copy from being purely transactional to being helpful and supportive. This includes FAQ sections, customer service emails, and website microcopy. The tone should be reassuring and clear, especially regarding billing.
• •Solicit and Showcase Genuine Reviews: After addressing the fundamental issues with the business model, encourage satisfied customers to leave positive reviews on trusted platforms. Currently, the narrative is entirely controlled by negative experiences; changing this requires building a base of legitimate, happy users.

Percepción Social

Extremely poor. Widely viewed as an untrustworthy service associated with 'subscription traps' and unexpected charges. There is a lack of clear online presence or customer service, leading to significant negative public sentiment and warnings from consumer protection entities.

Ejemplos de Copy

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• •Your portal to endless stories. 📖 E-books for every reader | Anytime, anywhere access | Click the link to start exploring!