Brand Tone

Warm, Emotional, and Community-Focused

Brand Values

• •Love for Animals
• •Personalization and Individuality
• •Community
• •Giving Back
• •Quality

Best Practices

• •Speak from the Heart
• •Center the Pet-Human Bond
• •Use "Community" Language
• •Encourage and Showcase Stories
• •Be Consistent Across Platforms

Social Perception

Positive and Heartfelt

Copy Examples

• •Some friendships are written on our hearts forever... and on our favorite cozy sweaters! ❤️ Look at [Pet's Name] and [Customer's Name] rocking their custom 'We Beasties' sweatshirt. This is what 'wearing your friendship' looks like. ✨ #WeBeasties #DogMom #WearYourFriendship #PetPortrait
• •Headline: Keep Your Best Friend Close. Body: They leave paw prints on our hearts. Now you can wear them on your sleeve. Our custom pet portrait apparel is more than just a piece of clothing—it’s a hug from your bestie you can wear all day. Design yours now and carry your friendship everywhere.
• •Wear The Love. Share The Story. Custom apparel that celebrates your best beastie. Create Your Masterpiece Today.
• •Your pet isn't just a pet—they're family. Our custom hoodies are designed to wrap you in that warm, fuzzy feeling, even when you're apart. Simply upload a photo of your beastie, and our artists will create a beautiful piece of art that captures their unique spirit. Made with an ultra-soft fleece blend, this isn't just a hoodie; it's a wearable tribute to your best friend.
• •A Special Treat for You and Your Beastie...