Brand Tone

Authentic, Passionate, Educational, Informative, Community-Oriented, Welcoming, Artisanal, Quality-Focused, Down-to-Earth, Approachable

Brand Values

• •Sustainability & Environmental Stewardship
• •Quality & Excellence
• •Integrity & Transparency
• •Community Engagement
• •Animal Welfare
• •Local Sourcing & Support
• •Education

Best Practices

• •Lead with Values: Always tie the product or service back to core values like sustainability, quality, and community. For example, instead of just saying "Buy our beef," say "Support sustainable farming and enjoy exceptional flavor with our pasture-raised beef."
• •Use Authentic, Grounded Language: Avoid overly corporate or slick marketing-speak. Keep the language honest, straightforward, and infused with genuine passion for farming and nature. Share real stories and insights from the farm.
• •Educate, Don't Just Sell: Incorporate informative tidbits about sustainable practices, seasonal availability, or the benefits of their methods. This reinforces expertise and builds trust.
• •Showcase the "Why": Explain the connection between healthy soil, healthy animals/plants, and healthy people. This deeper narrative resonates with conscious consumers.
• •Maintain Visual & Verbal Harmony: Ensure that the imagery used alongside copy (on social media, website, ads) reflects the same authentic, natural, and high-quality aesthetic that the words convey. The descriptions of the farm's beauty and the quality of their flowers and food should be matched by appealing visuals.

Social Perception

Positive Reputation for Quality, Appreciation for Sustainable Practices, Valued Community Space, Passionate and Knowledgeable Team

Copy Examples

• •At Weatherlow Farms, we believe the best food and flowers come from the healthiest soil. From our pasture-raised meats to our vibrant, sustainably grown blooms, experience the taste and beauty of farming done with passion and respect for nature. Know your farmer, know your food, love your Earth.
• •Discover the bounty of Westport at the Weatherlow Farms Store. Stock your table with our nutrient-rich, grass-fed meats, freshly harvested flowers, and artisanal goods crafted with care by our chef and local partners. Open Thursday-Sunday, 10 AM - 5 PM – taste the difference that dedication makes.
• •Unleash your inner florist with Weatherlow Florals! Join Phoebe for a hands-on workshop and learn the art of 'seed-to-vase' arrangement using stunning, sustainably grown flowers from our fields. Create something beautiful, connect with nature, and take a piece of the farm home with you.
• •Nourish your family with Weatherlow Farms' pasture-raised meats. Our animals live natural lives, grazing freely on healthy pastures, which means more flavorful and nutritious beef, lamb, pork, and poultry for you. It’s a difference you can taste and feel good about.
• •Imagine your special day surrounded by 200 acres of rolling pastures and blooming flowers. Weatherlow Farms offers a breathtaking, authentic farm setting for weddings and events, complete with bespoke menus featuring the best of the Farm Coast. Create unforgettable memories with us.