Brand Tone

Helpful & Practical, Eco-conscious & Responsible, Caring & Pet-Centric, Innovative & Modern, Friendly & Approachable, Transparent

Brand Values

• •Sustainability/Eco-friendliness
• •Quality of Life
• •Practicality & Convenience
• •Animal Welfare
• •Innovation
• •Local Production (Brazil)
• •Long-term Economy

Best Practices

• •Prioritize Pet & Owner Well-being: Always frame benefits around how Weasy improves life for both the pet (comfort, hygiene, freedom) and the owner (convenience, cleanliness, peace of mind, more quality time).
• •Highlight Eco-Credentials Authentically: Consistently mention the use of recycled materials, the reduction of disposable waste, and the brand's commitment to the planet. Avoid greenwashing by being specific.
• •Use Clear, Practical Language: Explain how the product works and its benefits in a straightforward, easy-to-understand manner. Focus on solutions to common pet owner problems (odor, mess, cost of supplies).
• •Maintain a Positive and Empathetic Voice: Acknowledge the challenges of pet ownership and position Weasy as a supportive and effective solution. Use encouraging and caring language.
• •Show, Don't Just Tell (especially in visual content): Back up claims of ease and cleanliness with visuals of the product in use, happy pets, and clean homes. Address potential concerns (like training or cleaning) proactively with helpful tips and transparent information. When discussing issues, offer solutions or acknowledge areas of ongoing improvement.

Social Perception

Many customers see Weasy as a game-changer, especially for apartment living. They value the odor reduction, cleanliness, eco-friendliness, and the end of reliance on pee pads. The brand is often perceived as innovative and caring towards pets and the environment.

Copy Examples

• •Headline: Say Goodbye to Pee Pad Waste. Hello, Weasy! Body: Tired of endless pee pads and that lingering odor? The Weasy smart potty offers a cleaner, greener, and more convenient solution for your furry friend and your home. Give your pet the comfort they deserve and yourself more time for cuddles, not clean-ups.
• •Headline: Happy Pet, Happy Planet, Happy You. Body: At Weasy, we believe in solutions that care for everyone. Our eco-friendly smart potties are made from recycled materials, reduce your carbon paw-print, and keep your home fresh. Invest in a healthier lifestyle for your pet and a sustainable future for us all.
• •Headline: More Playtime, Less Mop Time. Body: Imagine a world with no more emergency dashes outside or messy clean-ups. The Weasy system hygienically drains urine away, keeping paws dry and odors at bay. It’s the practical, long-term solution for busy pet parents who value their time and their pet's well-being.
• •Headline: Smart Potty. Smarter Living. Body: Upgrade your pet care routine with Weasy. Designed for modern living, our smart potties integrate seamlessly into your home, offering a hygienic and odorless space for your dog. It's not just a potty; it's peace of mind.
• •Headline: Join the Weasy Family: A Fresh Approach to Pet Care. Body: We started Weasy because, like you, we love our pets and wanted a better way. Our smart potties are born from real-life needs, designed to improve the relationship between you and your furry companion by making life a little easier, cleaner, and more eco-conscious.