Brand Tone

Empowering, Informative, Conscious, Stylish, Curated

Brand Values

• •Sustainability
• •Ethical Production & Fair Labor
• •Transparency
• •Conscious Consumerism
• •Circularity
• •Inclusivity
• •Community

Best Practices

• •Maintain an empowering and encouraging tone to inspire conscious consumerism.
• •Provide informative content about ethical and sustainable practices.
• •Emphasize the stylish and curated aspect of ethical fashion.
• •Address the target audience (millennial woman) directly and with understanding.
• •Highlight Wearwell's commitment to community and inclusivity.

Social Perception

Wearwell is perceived as a trusted resource, convenient solution, advocate for change, provider of high-quality & stylish items, and a mission-driven company.

Copy Examples

• •Discover ethical fashion that aligns with your values. Shop consciously with Wearwell.
• •We believe fashion can be both stylish and sustainable. Explore our curated collection of ethical brands.
• •Wearwell makes it easy to shop ethically. Find brands that prioritize fair labor and environmental responsibility.
• •Join the Wearwell community and embrace conscious consumerism. Make a positive impact with your wardrobe.
• •Shop secondhand with WearwellAgain and promote circularity. Give clothing a second life and reduce waste.