Brand Tone

Aspirational & Empowering, Artistic & Story-Driven, Ethical & Conscious, Appreciative & Respectful (towards art and artists)

Brand Values

• •Creativity & Artistry
• •Social Responsibility & Ethical Production
• •Individuality & Uniqueness
• •Quality & Craftsmanship
• •Global Citizenship & Connection
• •Empowerment

Best Practices

• •Prioritize the Artist's Story: Always bring the focus back to the artists and their unique visions. Use language that celebrates their creativity and the narrative behind their designs.
• •Emphasize "Unique" and "Conscious": Consistently weave in keywords that reflect the brand's core differentiators: unique, custom-made, art-inspired, ethically produced, socially responsible, and sustainable.
• •Maintain an Uplifting and Empowering Voice: Frame messaging around how WEAR VIDA empowers both artists (by providing a platform) and customers (by offering meaningful, beautiful products that make them feel good and express individuality).
• •Be Transparent (Authentically): While highlighting the positive mission, acknowledge the "made-to-order" process if addressing potential questions about production times. Honesty builds trust. Address concerns if they arise in public forums with empathy and a solution-oriented approach.
• •Visual-Verbal Harmony: Ensure that the aspirational and artistic tone of the copy is consistently matched by high-quality, aesthetically pleasing visuals that showcase the art and the product beautifully, as seen on their Instagram.

Social Perception

WEAR VIDA is often perceived as a brand with a noble mission and beautiful concepts. However, the execution regarding product consistency, customer service, and artist satisfaction appears to be an area with varied experiences, influencing its overall social perception.

Copy Examples

• •Headline: Wear a Story. Empower an Artist. Body: Each WEAR VIDA piece is more than just an item of clothing; it's a canvas for global artists, a commitment to responsible creation, and a celebration of your unique style. Discover designs that speak to you and support the visionaries behind them. #WearVida #ArtInspiredFashion #EthicalStyle
• •Headline: Uniquely Yours. Responsibly Made. Body: Tired of the ordinary? At WEAR VIDA, we connect you with exclusive designs from independent artists worldwide. Every piece is custom-made with care, just for you, ensuring quality while minimizing waste. Define your style, consciously. #VidaStyle #SustainableFashion #CreativeJourney
• •Headline: From Artist's Vision to Your Wardrobe. Body: Imagine art that lives and breathes with you. WEAR VIDA transforms stunning original artwork into beautiful, wearable pieces. Feel the inspiration and carry the story. #ArtYouCanWear #GlobalArtists #WearableArt
• •Headline: The Art of Mindful Living. Body: WEAR VIDA is built on the belief that fashion can be a force for good. As a Public Benefit Corporation, we're dedicated to empowering artists and ensuring ethical production. Choose pieces that reflect your values and elevate your everyday. #MindfulFashion #SupportArtists #VidaImpact
• •Headline: Discover the Soul Behind the Style. Body: Every print, every pattern, every product at WEAR VIDA begins with an artist's passion. Explore our curated collections and connect with the creators shaping a more beautiful and responsible world, one design at a time. #MeetTheArtist #StoryDrivenStyle #WearYourValues