Brand Tone

Passionate & Enthusiastic, Community-Focused & Supportive, Authentic & Genuine, Creative & Unique, Approachable & Friendly, Playful & Humorous (at times)

Brand Values

• •Local Pride
• •Quality
• •Creativity & Originality
• •Community Connection & Giveback
• •Making People Smile
• •Authenticity
• •Building Something Lasting

Best Practices

• •Always Lead with Local Love: Every piece of copy should, where appropriate, tie back to the love and celebration of St. Pete and the Tampa Bay area. Use local landmarks, slang (if authentic), and shared experiences as touchpoints.
• •Emphasize "By a Local, For Locals": Reinforce the authenticity of the brand. Copy should feel like it's coming from a passionate member of the community, not a generic apparel company.
• •Keep it Enthusiastic and Positive: Reflect the vibrant energy of St. Pete. Even when being witty or playful (e.g., with sports rivalries), the underlying tone should be good-natured and passionate. The mission is to make people smile.
• •Highlight Quality and Unique Design: Subtly weave in mentions of the thought, detail, and quality that go into each product, reinforcing the value beyond just the graphic.
• •Show, Don't Just Tell, Community Involvement: When talking about charitable collaborations or local event participation, focus on the impact and the spirit of community rather than just stating the fact. Make it feel like a shared effort with customers.

Social Perception

Locally Loved, Authentic Representation, High Quality & Creative, Community-Minded, Voice for Local Fans, Started with Passion

Copy Examples

• •Instagram Post (New St. Pete Landmark Tee): Sun's out, St. Pete! ☀️ Rock the Sunshine City vibes wherever you go with our newest tee, celebrating [New Landmark/Theme]! Crafted with local love and that super-soft feel you expect from 1771Designs. Because St. Pete isn't just a place, it's a feeling. Wear it proud! #1771Designs #WearStPete #StPeteLove #ShopLocalStPete #SunshineCity
• •Facebook Ad (Sports Championship Season): FEEL THE ROAR, TAMPA BAY! ⚡️ Whether you're at the game or repping from your couch, our latest [Team-Specific] design is here to show your colors. Designed by a local, for the locals who live and breathe Tampa Bay sports. Let's make 'em hear us! Shop now – link in bio. #1771Designs #TampaBaySports #[TeamHashtag] #LocalPride #MadeInStPete
• •TikTok Video Caption (Market Day): Hey St. Pete! 👋 Come find us at [Market Name] today until [Time]! Fresh designs, good vibes, and all the local love. Your support keeps us smiling and designing! Can't wait to see ya! #1771Designs #StPeteFlorida #ShopSmall #SupportLocalFL #DTSp #MarketFinds
• •Website Banner (Community Cause Collaboration): WEAR WITH PURPOSE. ❤️ This month, a portion of proceeds from our [Specific Design] tee goes directly to [Local Charity Name]! We believe in giving back to the community that inspires us every day. Look good, feel good, do good. #1771Designs #StPeteGivesBack #CommunityLove #TampaBayCharity #[CauseRelatedHashtag]
• •Email Newsletter Snippet (New Collection Launch): It's more than just a shirt, it's a piece of St. Pete. Our new '[Collection Name]' collection just dropped, capturing those unique Tampa Bay moments and vibes you won't find anywhere else. Quality threads designed to make you smile and show off our incredible home. Explore the new looks! [Link to Collection] #1771Designs #KeepinItLocal #StPeteStyle #AuthenticVibes