Brand Tone

Empowering, Confident, Informative, Solution-Oriented, Relatable, Authentic, Supportive, Inclusive, Playful & Modern (on social media)

Brand Values

• •Health & Wellbeing
• •Innovation & Performance
• •Empowerment
• •Inclusivity & Community
• •Authenticity & Transparency
• •Ethical Practices & Sustainability
• •Resilience & Perseverance
• •Compassion

Best Practices

• •Lead with Empathy & Understanding: Acknowledge the real-life health concerns your audience faces and show that you 'get it.' Phrases like 'We understand...' or 'Tired of...' can be effective.
• •Focus on Solutions & Empowerment: Don't just state the problem; clearly articulate how your products provide a solution and how this solution empowers the user (e.g., to live more confidently, perform better, feel healthier).
• •Use Clear, Accessible Language: While your products are innovative, avoid overly technical jargon. Explain the benefits in a way that is easy for everyone to understand. Highlight the 'why it matters' for her.
• •Maintain Authenticity – Share the 'Why': Continuously weave in the founder's story and the brand's mission. This builds trust and a deeper connection with the audience.
• •Be Consistent Across All Channels: Whether it's a product description, an Instagram caption, or an email newsletter, the core tone (empowering, informative, supportive) should shine through. Adapt the style slightly for the platform (e.g., more playful on TikTok) but keep the underlying values consistent.

Social Perception

Positive & Appreciative, Problem-Solver, Innovative & High Quality, Empowering & Body-Positive, Trustworthy

Copy Examples

• •Headline: Sweat Fearlessly. Live Confidently. Our Health-First Leggings Got You Covered. Body: Tired of your workout being overshadowed by discomfort? OYA's innovative, OBGYN-approved activewear is designed to keep you cool, dry, and healthy, so you can focus on crushing your goals, not worrying about what's happening down there.
• •Headline: Your Vagina Deserves Performance Wear That Cares. Body: Let's be real. Traditional leggings weren't designed with feminine health in mind. That's why OYA exists. Experience the difference of breathable, absorbent, and oh-so-comfortable activewear, created by women, for women.
• •Headline: From Personal Struggle to Powerful Solution: Meet OYA. Body: Our founder knew there had to be a better way. A way to stay active without compromising feminine health. OYA is more than just apparel; it's a movement towards shame-free wellness and peak performance. Join us.
• •Headline: The Secret to a Happier Workout? It's in Your Leggings. Body: Unlock new levels of comfort and confidence with OYA. Our patent-pending technology fights moisture and bacteria, so you can say goodbye to irritation and hello to your best, healthiest self. Feel the OYA difference.
• •Headline: Elevate Your Active Life. Prioritize Your Health. Choose OYA. Body: You shouldn't have to choose between a great workout and your well-being. With OYA's physician-tested activewear, you get both. Performance, comfort, and peace of mind, stitched into every pair.