Tono de Marca

Humorous, witty, casual, and approachable

Valores de Marca

• •Humor & Fun
• •Love for Beer Culture
• •Self-Expression & Individuality
• •Quality
• •Customer Satisfaction

Mejores Prácticas

• •Keep it light and avoid anything that could be offensive.
• •Use everyday language, contractions, and an approachable style.
• •Emphasize that it's about more than just a shirt; it's about an identity and shared enjoyment.
• •Infuse enthusiasm into the writing to build a connection with like-minded customers.
• •Develop a "Voice Guide" Snippet: Even a short internal guide with keywords (e.g., "funny," "witty," "beer-loving," "bold," "conversation-starter") and "do's and don'ts" can help ensure anyone writing copy stays on brand.

Percepción Social

A brand for people who enjoy casual style, don't take themselves too seriously, and enjoy being the life of the party or sparking a smile.

Ejemplos de Copy

• •We manufacture the best quality, funniest beer tee shirts out there.
• •Our shirts are conversation starters.
• •Wear Anywhere.
• •WHAT OUR AWESOME CUSTOMERS THINK (can edit me)
• •FAQ page addresses common customer concerns like shipping times, payment methods, and returns, indicating a focus on customer service.