Brand Tone

Artistic and Expressive, Unconventional and Bold, Thoughtful and Purposeful

Brand Values

• •Creativity and Artistry
• •Individuality and Self-Expression
• •Collaboration and Community
• •Originality and Uniqueness
• •Quality

Best Practices

• •Always center the narrative around the art and the artist. Whether it's a product description or a social media post, the story behind the print should be the focal point.
• •Employ words like "canvas," "masterpiece," "story," "vision," and "expression" to reinforce the brand's identity. Avoid generic retail terms.
• •Frame the customer as a unique individual, not just a consumer. Use phrases like "Define your style," "Express your inner world," and "For the non-conformist."
• •The copy should sound like it was written by people who genuinely love art and fashion. This passion builds a connection with a like-minded audience.
• •Consistently remind the audience that these are limited collections and unique designs, creating a sense of urgency and value beyond the material product.

Social Perception

Customers and the public generally perceive Wear Medicine as a niche brand for art lovers and individuals seeking distinctive, non-conformist fashion. It is seen as more than just a clothing retailer, but as a creative project that merges fashion with art. The collaborations with artists are a frequently highlighted positive, lending the brand credibility and a story behind its products. The perception is that of a brand for people who are intentional about their style and want their clothing to reflect their appreciation for culture and creativity.

Copy Examples

• •This isn't just a shirt. It's a canvas. We partnered with the visionary artist [Artist's Name] to transform their world of surrealist dreams into wearable art. Each thread tells a story. Wear your masterpiece.
• •The Ordinary is Overrated. Our new limited Art Series is here. Unique designs by independent artists, made for the individual. Define your own style before it's gone forever.
• •Tired of the sea of sameness? We believe what you wear is a form of medicine for the soul an expression of who you truly are. Explore our new collection and find the piece that speaks your language.
• •Your gallery is the world. Our latest collection features bold, graphic prints inspired by folklore and modern surrealism. Turn heads and start conversations. Shop Wear Medicine.
• •The 'Sense of Values' Dress: Woven with stories of freedom and harmony. This piece, featuring an exclusive print by artist Patrycja Niewiadomska, flows with every movement, making it more than a garment it's a statement. Made from 100% premium cotton for a feel as authentic as its design.