Brand Tone

Friendly and Approachable, Problem-Solving and Practical, Inspiring and Empowering, Playful and Stylish, Rooted in Aloha Spirit

Brand Values

• •Functionality and Practicality
• •Style and Fashion
• •Quality
• •Connection and Community
• •Giving Back
• •Heritage and Authenticity
• •Empowerment

Best Practices

• •Embrace the "Aloha Spirit": Infuse warmth, friendliness, and a sense of welcome (Ohana) into all communications. Use inviting language.
• •Lead with the Solution: Clearly articulate the problem (boring/inconvenient hair ties) and how K'lani offers a stylish and practical solution. Keep the "looks like a bracelet, works like a hair tie" benefit prominent.
• •Incorporate Inspirational and Empowering Language: Use positive, uplifting words, especially when naming or describing collections, aligning with themes like "Climb," "Dream," and "Wonder."
• •Highlight the Story and Heritage: Weave in elements of the founders' story and the Hawaiian inspiration behind "K'lani" to add authenticity and a personal touch. This creates a deeper connection than just a product.
• •Maintain a Visually Consistent and Upbeat Style: Ensure that the language used in social media, product descriptions, and ads reflects the vibrant, stylish, and often playful nature of the products themselves, as seen on their Instagram and TikTok. Use storytelling that evokes positive emotions and practical benefits.

Social Perception

Innovative and Clever, Stylish and Attractive, Good Quality and Value, Giftable, Broad Appeal, Problem Solver

Copy Examples

• •Headline: End the Ugly Hair Tie Era. Hello, K'lani! Body: Tired of that plain black band cramping your style? Wear K'lani hair-tie bracelets are here to save your wrist (and your look!). Chic, functional, and always ready. Aloha, beautiful! (Tone: Playful, Problem-Solving, Friendly)
• •Headline: Your Everyday Armor: The K'lani "Climb" Set. Body: Life's a journey, and the K'lani "Climb" set is your stylish companion. Designed to empower, these beautiful bands keep your hair perfectly in place and look stunning on your wrist. Ready for anything, just like you. (Tone: Inspiring, Empowering, Stylish)
• •Headline: From Workout to Wow: K'lani Has You Covered. Body: Don't let your hair tie dictate your style. K'lani bracelets transition effortlessly from your yoga mat to your evening out. Practical elegance, inspired by the spirit of Aloha. (Tone: Practical, Stylish, Rooted in Aloha Spirit)
• •Headline: Share the Aloha. Gift K'lani. Body: Looking for that perfect, practical, and pretty gift? K'lani hair-tie bracelets are a delightful surprise for the women in your Ohana. Style and function, all wrapped up in one. (Tone: Friendly, Gift-Oriented, Community-focused)
• •Headline: K'lani: Where Heavenly Style Meets Down-to-Earth Practicality. Body: Inspired by Hawaiian "royalty" and "heavenly flowers," K'lani brings you accessories that are as useful as they are beautiful. No more compromises. Just effortless style, always on hand. (Tone: Rooted in Aloha Spirit, Problem-Solving, Stylish)