Brand Tone

Friendly & Approachable, Knowledgeable & Trustworthy, Value-Oriented, Community-Focused, Practical & Efficient

Brand Values

• •Fairness
• •Quality
• •Customer Service
• •Value
• •Transparency
• •Sustainability

Best Practices

• •Keep it Friendly and Upbeat: Use positive language, exclamation points where appropriate (especially on social media), and a welcoming tone. Address the customer directly (e.g., "You'll love...", "Your next...").
• •Highlight Value and Quality Together: Always pair the affordability message with the quality of the brands and items. Avoid sounding "cheap"; instead, focus on "smart" or "savvy" shopping.
• •Emphasize Ease and Convenience: For consignors, stress the "no appointment needed" aspect and the simple process. For shoppers, mention the organized layout.
• •Be Specific with Brands (when appropriate): Mentioning sought-after brands like those listed on their "Accepted Brands" page can attract target customers. Use images that clearly show item quality and style.
• •Maintain Transparency: In all communications regarding consignment terms, pricing, and what you accept, be clear and straightforward, mirroring the information on your website. This builds trust.

Social Perception

Highly Regarded Locally, A Go-To for Quality Secondhand, Trustworthy for Consignors, Size-Inclusive, Organized & Pleasant

Copy Examples

• •Headline: Refresh Your Style, Effortlessly! Body: Discover your next favorite outfit at Wearhouse Consignment! We bring you quality brands and current styles at prices you’ll love. Come explore our friendly, organized shop today – no appointment needed to find your treasure! (Focus: Value, Ease, Quality)
• •Headline: Give Your Wardrobe a Second Life & Earn! Body: Clearing out your closet? Consign with Wearhouse! We offer a fantastic 50/50 split (60% for items $200+) for your contemporary and designer pieces. Drop off Monday-Saturday, 10 am-3 pm. It’s that simple! (Focus: Consignor Benefit, Fairness, Simplicity)
• •Headline: 🔥 Hot New Arrivals Weekly! 🔥 Body: Don't miss out! Fresh styles from brands like Anthropologie, Madewell, J.Crew, and more are hitting our floor daily. Follow us on Facebook for sneak peeks or visit us in Landisville for the best finds! (Focus: Newness, Desirable Brands, Urgency)
• •Headline: Smart Fashion, Smarter Prices. Body: Why pay full retail? At Wearhouse Consignment, you get the labels you love (think Eileen Fisher, Talbots, Zara) in great condition, for much less. Shop smart, dress fabulously, and feel good about it! (Focus: Value, Brand Recognition, Savvy Shopping)
• •Headline: Your Friendly Hub for Fabulous Finds! Body: For over 10 years, Wearhouse Consignment has been the go-to for fashion lovers in Landisville. Experience our warm service, curated selection, and the joy of discovering something special. We can't wait to see you! (Focus: Community, Trust, Positive Experience)