Brand Tone

Bold & Confident, Fashion-Forward & Stylish, Empowering & Expressive, Premium & Quality-Oriented, Relatable & Enthusiastic

Brand Values

• •Individuality & Self-Expression
• •Style & Fashion
• •Quality & Premium Craftsmanship
• •Boldness & Confidence
• •Innovation
• •(Female) Empowerment

Best Practices

• •Develop a Brand Voice Guide: Document the brand's tone (bold, stylish, empowering), core values, key messaging points, "words we use," and "words we avoid." Share this with anyone creating content.
• •Emphasize "Style-Meets-Sport": Consistently highlight the unique intersection of fashion-forward design and official team licensing. Use vocabulary that appeals to both style-conscious individuals and passionate sports fans.
• •Use Strong, Active Language: Employ confident, energetic verbs and adjectives that reflect the brand's boldness and dynamism (e.g., "elevate," "reinvent," "unleash," "defy," "own").
• •Focus on Empowerment and Individuality: Craft messages that resonate with fans wanting to express their unique identity while supporting their team. Avoid generic fan language; instead, speak to their personal style.
• •Maintain Visual & Verbal Synergy: Ensure the copy's tone aligns with the visual branding across all platforms (website, social media, advertisements). The imagery should be as bold, stylish, and premium as the language used.

Social Perception

Positive customer feedback, celebrity & influencer attention, innovative & disruptive, desirable & sought-after, inclusive (style-wise)

Copy Examples

• •Headline: Don't Just Rep Your Team. Reinvent Game Day. Body: Your loyalty runs deep. Your style? Even deeper. The Wild Collective brings you officially licensed gear that’s as bold and unique as your fandom. Shop the drop. Call to Action: Unleash Your Style.
• •Headline: Sideline Style. Street Cred. Body: Why choose between the stadium and the street? Our latest collection fuses high-fashion design with your die-hard team pride. Elevate your look, from kick-off to beyond. Call to Action: Discover the Collection.
• •Headline: Game-Changing Gear for the Fearless Fan. Body: Tired of the same old fan apparel? So were we. The Wild Collective is here to make a statement. Premium quality, unapologetic style. This is how you show your colors. Call to Action: Shop Now & Stand Out.
• •Headline: Beyond the Logo. This is Fan Fashion Evolved. Body: You’re not just a fan; you’re a tastemaker. Our pieces are designed for those who dare to defy definition. Rep your team, own your style. Call to Action: Get the Look.
• •Headline: The Wild Collective: Where Team Spirit Meets Peak Style. Body: Female-owned, fashion-driven. We're flipping the script on sports apparel. Expect premium quality, street-ready designs, and a whole new way to express your allegiance. Call to Action: Join The Collective.